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| WORLD
WIDE WHirRLWIND |
| TOURISM,
TRADE, EDUCATION |
| and
ENTERTAINMENT |
| A
Business-Generating one - year
extravaganza |
| 01/dec/2007
- 30/nov/2008 |
| |
| Once in a while comes an idea so daring, so outlandish,
so exhaustive that it changes the rules of
the game. |
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| ::
CONCEPT |
Once in a while comes an idea so daring,
so outlandish, so exhaustive that it changes the rules
of the game. We offer you India-on-a-platter and give
you one year to ingest, savour and digest this sumptuous
offering. All in a manner so easy, so practical and at
such ridiculously low costs, you would wonder why no one
thought of it earlier!
INDIA. A country with perhaps the largest middle class,
great buying power, a high level of aspirations and desires
and a suppressed hunger for a very wide range of goods
and services coupled with a government allowing easy access
to its market! Its people, outgoing and adventurous -
230 million domestic tourists but a niggardly 6 million
outbound international ones. Not because they have no
money, or desire, to travel but simply because diverse
destinations have just not bothered to woo them! This
market is yours for the taking. R e a c h out and make
the effort!! .
This is an opportunity for you,
not only to phenomenally increase the number of Indian
tourists to your country but also tap into its whopping
trade (imports at US$ 75.2 billion (2003/04); exports
at US$ 61.8 billion (2003/04), it is far from being a
saturated market, in fact, it is still evolving and growing.
A fantastic, heady mixture of the traditional and the
contemporary, India is all things to all people.
Indians are brilliant at indigenizing technology
and ideas as a functioning anarchy and in doing more with
less. And, when creativity is our own, it is simply devastating!
That is why we are able to push boundaries with confidence
and style. This Event will be proof of our claim. Come,
in these fiercely competitive times, be a Part of Profit!
. |
 |
| TOURISM,
TRADE, EDUCATION |
| and
ENTERTAINMENT |
| A
Business-Generating |
| one
- year extravaganza |
| 01/dec/2007
- 30/nov/2008 |
|
|
Tourism, Trade and Education are the focus
with Entertainment, through its tentacles of exclusive
and specially designed TV programmes, Festivities,
Contests, multilevel media promotions etc, the thread
which would hold the show together and give a terrific
fillip to interaction between the various (participating)
Countries with India as well as with the (Indian)
States.
This Event is estimated to attract
over 5,000,000 unduplicated, targeted,
potential tourists/customers besides reaching out
to millions more nationally and across the globe
through TV, generating a business of over US$
two billion internationally & over Rs.1500
crores domestically. This is for Tourism
alone. PLUS, much much more for Trade
and Education!! |
| |
|
 |
| THE
BEST AND THE |
| LATEST
FROM |
| AROUND |
| THE
|
| WORLD |
| ENJOY
THE |
|
EXPERIENCE |
|
|
This
section is an integral part of this Event. |
This is also a terrific opportunity for those
products and services providers from across
the world, specially those not covered through their
countries/states, to take advantage of the vast,
knowledgeable market that is India. It is a fact
that a majority of Indians are unaware of what the
world, including the rest of India has to offer.
It is that heady mix of traditional and the modern,
a strange mix of bullock carts and mercedes, of
old culture and that which is contemporary.
Most exhibitions are limited
in time/ theme, even in elementary aspects of presentation
and have become mere caricatures of what these shows
are meant to be. India-World Shopping Mall
is our answer to provide such an inter-active, long
platform to our exhibitors, that they can choose
the Time, Duration and Theme of their presentations
- in showroom type ambience and at reasonable costs
while reaching out to hundreds of thousands of purposeful
visitors. 256 air-conditioned stalls, sorry
showrooms, each 120 m2. Minimum participation- OneStallOneWeek.
Business generating potential - US$ 500 million.
GET READY! |
 |
|
| ::
EVENT DETAILS |
 |
| TOURISM,
TRADE, EDUCATION |
| and
ENTERTAINMENT |
| Festivities, Contests, TV,
IndiaWorld Shopping Mall. |
| A
Business-Generating |
| one
- year extravaganza |
AT KARJAT
(85 kms from Mumbai, off Mumbai-Pune
highway),
Mumbai - the best business, leisure
destination in India (survey conducted
by CII),
India – in the top ten tourist
spots of the world (according to
Conde Nast Traveller) |
| 01/dec/2007
- 30/nov/2008 |
|
|
::
Visitor Entry Pricing
The full-package ticket,
including to/fro (Mumbai-, Pune- Thane-Karjat) travel
by airconditioned bus, four meal coupons (valid
at any Pavilion) and including entry to IndiaWorld
Shopping Mall, other sections etc is estimated
to cost US$ 20 – 25 per head.
::
YOUR REVENUE GENERATION
Conversion of just 1% visitors will get you 50,000
tourists to visit your country, generating US$
75 million for your country’s economy, on tourism
alone. Merchandising, Trade, Education revenues,
Investment attraction – all a substantial addition!
::
PARTICIPATION COST
Only US$ 599,500/-.
(Five hundred ninety nine thousand five hundred
US$).
Plus, be prepared for an additional expense of anywhere
between five to fifteen hundred thousand dollars
to run a damn good show.
Use the NETT-zero-EXPENSE
concept to recover the entire amount*
from your participating beneficiaries yet
you orchestrate the show. Leverage
people and resources. |
| |
| ::
PAYMENT TERMS |
OPTION
1. THE USUAL REGULAR METHOD
15% with confirmation (bank guaranteed)
50% on 01/October/2007,
when the Pavilion would be handed over to
you.
(Bank Guarantee automatically
gets void on handing over the pavilion; otherwise
you get your full 15% back)!
35% on 30/November/2007,
a day before the inauguration of the Event. |
| OR |
OPTION
2. LINK TO FOOTBALLS *
01% along with conformation
15 (US) cents/footfall payable
on third of each month for the preceding month
(*
Footfalls equal Tickets sold+ gifted + complimentary
etc.)
Plus Electricity/Water consumption, etc on actuals. |
| ::
SPECIAL OFFER |
Share-a-Pavilion: Team up
with one more participant and pay 55% each (total
facilities remain same)
A comparison,
on rate/m2/day basis, with India International
Trade Fair, which is held at Pragati Maidan,
New Delhi, every year for three weeks.
IITF – US$ 15.90/m2/day
WWW –US$ 2.30/m2/day [Option 1 payment
term]
or 1.60/m2/day
[+ ‘value’ of additional
facilities included]’
or 0.97/m2/day
[Option 2 payment term +
'value’ as above]
or 0.00/m2/day
[if value of 5million
database also included]
|
| :: PARTNER
COUNTRY STATUS |
Like
in marriage, will have Only One Partner-Country.
This is a fantastic opportunity for the partner-country
to leverage the entire
advertising/ promo budget, about US$ 30 million
(including amount spent on/by the partner TV channel),
for an additional fee of only US$ 2.0
million.
ONLY ONE COUNTRY.
|
| :: The IndiaWorld
Shopping Mall: |
Participants:
Individual companies, organizations
etc, i.e. providers of the highest quality of
products and services, from around the world
in the IndiaWorld Shopping Mall section.
(These would, primarily, be from the non-participating
countries, since those from the participating ones
can operate only through their country’s pavilions
(unless the respective country gives them an NOC
allowing them to take part separately in the IndiaWorld
Shopping Mall).
(SW-unit = ShowroomWeek-unit):
Each Showroom-Stall of 122.5
m2 area, airconditioned. Four such SS in one Pavilion
and 66 such Pavilions. Participants can take multiple
ShowroomWeek-units, in one stretch or spaced out.
Cost: US$ 6666/- per SW-Unit.
Discounts up to 25% for increasing number of Showrooms/Weeks.
You can book for anytime during the year; once,
or more – to match you marketing strategies.
|
| :: SCHEDULE |
This Event is being organized
by m/s Fine Lliving Co whose CEO is Mr Sudhir
Malhotra.
(He is B.Tech (Hons) in Mech Engg, from IIT-Kharagpur,
having graduated in 1970. Worked earlier in Larsen
& Toubro and Hindustan Lever. An innovative
entrepreneur since the past twenty-five years.
He introduced new products and concepts in India
which are currently being used by a large number
of companies. Had been actively associated with
Lions Club. Now, also putting up yet another unique
type of venture - home for the aged – Parent
Paradise, targeted at the middle/ upper
middle class where, for a one-time payment (installments
also allowed), the inmate gets a comprehensive
set of facilities for the rest of his life, along
with sixty to hundred percent money back).
The best talents in India
would be working on this prestigious project.
The cream of Indian industry and services would
also be closely associated. We are currently in
the process of short listing vendors, contractors,
service providers etc for Landscaping and Architecture,
Pavilions and Infrastructure, Advertising and
Promotion, Event Management, Partner-TV channel
etc; making plans, specifications, detailed drawings
etc.
Some
important dates:
-
30/Dec/06
> Handing over of relevant site/
pavilion details to participating
countries to enable them to
do their planning.
- 01/oct/07 > Handing
over the Pavilions.
- 15/nov/07 > Mock inauguration.
- 01/dec/07 > Red letter
day – Inauguration of
WWW,
the greatest show on earth.
- 30/nov/08 > Closing
Ceremonies.
- 31/dec/08
> Complete clearing out.
|
| ::
PARTICIPANTS |
- Foreign countries (about
50+)
- Indian States (about 15-20+)
- IWShopping Mall (about 2000
– 3000)
(minimum participation is OneStall for
OneWeek)
|
| :: OBJECTIVES |
- Showcase your country, in
all its splendour, to attract Tourists from
India
- double the numbers; if less,
easily get 50,000 additional arrivals).
- Develop
Trade, Education and attract Investment Also discover India regarding
its range of services and merchandising.
- Strengthen bilateral relations
with the large number of participating countries/
states.
|
| :: THE SETTING |
The Event would be set up
in over 350 acres of The Llast Resort at
Karjat, perhaps the first time ever!
The Operating Platform (for each country/state):
Each country/ state would get, for their exclusive
use, ONE PAVILION for the full one year
- Ground Floor comprises
400 m2 of air conditioned exhibition space,
250 m2 of Service space (of which 150 m2 would
be air conditioned, for Café/ Merchandising).
- First floor comprises one
suite, two double bedrooms, one dormitory, one
fully equipped office and a terrace.
- Open floor space of 1150
m2, for making models etc which reinforces the
brand-image of your country/state.
(The total facility, set up in 1800 m2 of plot
area).
Free Back-up Services:
- A two-person Host-Officiating-Team
- A 400 m2 of (additional)
Pavilion space for one week
- Legal guidance/ advice
for this Event operations
- Dedicated website
- On-line database of all
visitors to the Event
- Two vehicles (a MUVehicle
and a Maruti-Suzuki Van)
- Bus Service, for staff
to/fro Mumbai (subsidized)
- Local Manpower/Products/Services
availability – a comprehensive compilation
|
| :: DURATION |
ONE YEAR.
From 01/Dec/2007 to 30/Nov/2008
Because, a country/ state is too huge a concept
to sell in a shorter period, no matter what
your marketing expertise. The participation of the
country/ state is for the full duration of one year.
Sharing the Pavilion!
You can afford not to, but for very small countries
or those with limited/ nil presence in India, two
countries can share one Pavilion. This can be done
in two ways:
One by One
One country uses the full Pavilion exclusively
for the (say) first six months; then the other country
uses it for the second 6-month period. OR
Two-Together
Both countries mutually share the Pavilion for
the full one-year period. |
| :: WHAT V WILL DO |
- Set up the infra structure
and run the show. We will bring 5 million
potential tourists/ customers etc live.
(We bring the horses to water, you make them
drink). Plus reach out to several millions more
through TV, through a special bouquet of programmes.
- Promote this Event like
hell.
Marketing/ Advertisement/ Promotional
budget for this Event - estimated
at about US$ 30 million (including the
amount that would be spent on the TV bouquet
of programmes).
|
| :: WHAT U WILL DO |
Devise
new strategies to put up the most comprehensive
show ever. Cover all aspects of your country which
touch the lives of your people. Get participant-beneficiaries
from every segment of industry, services, culture
etc etc. Excite them, enthuse them,
involve them. Completely.
Go flat out. That is why
you must finalise soon, fast, today,now, so that you have enough
time to conceptualise, involve, plan, set-up and
execute. If you play this right, you would have
more participants than you can handle – and they
would willingly pay their share*!
|
| :: NUMBER OF VISITORS TO
THE EVENT |
| Targeting 5,000,000.
Would get more. Much more. (Just two interesting
figures – Madame Tussaud’s Museum, UK, attracts
about three million visitors annually. The Dubai
Shopping Festival attracts about three million visitors
and it lasts for just one month)! |
An
ambitious project of
Fine
Lliving Co
C13, Nandjyot Industrial Estate, Safed Pul,
Andheri-Kurla Road, Andheri(E), Mumbai 400072, India
Phs: 0091 22 56973810, 56973820, 28596405.
Fax: 56982624
E-mail: automatsasra@gmail.com
Main Contact Persons:
Mr Sudhir Malhotra, CEO, 9820002576
Mr Bhushan Ahuja, Senior Executive on 9820053323 |
|
 |
|
| ::
SUPPORTING DATA |
| We have
arrived at certain conclusions regarding operational costs
and return on effort/ investment, based on certain premises;
these are being shared with you. |
| I.
TOURISM PAVILIONS |
You would get an exclusive
Pavilion to perform for the duration of this show. This
would be a ground plus one (floor) structure, having
an air-conditioned exhibition-cum-merchandising-cum-café
space of about 650m2 and an open exhibition space of
about 1,150m2 set in a plot of land of 1800m2 area.
In addition, the first floor would house a suite, two
double-bed rooms, a 15/20 person capacity dormitory,
office space, conference room, store and a terrace covering
another about 500m2, all of world class standards. |
| #1.
Crowd flow at the Event.
|
5,000,000 unduplicated
visitors to the Event during a one year period works
out to about 13,700 people per day, on a straight-line
basis. Considering three months of monsoons and naturally
more people on Saturdays/ Sundays/ holidays, it is safe
to assume a ‘peak’ daily average of 25-30,000 people.
Spread over a 12-hour day, an average person may spend
anywhere between 6 – 8 hours at the Event. That means,
at any given point of time, there could be 15-20,000 people
at the venue. They would mainly be spread over 65 Tourism
and 64 IndiaWorld Shopping Pavilions, besides being at
café, open air theatre, enjoying other facilities et
Nevertheless, assuming 130 centres of visit, there could
be 15-20,000/130 = 115/154 people in any one centre (Pavilion)
during the 6 – 8 hour period. On an average time spend
of 30 - 45 minutes per Pavilion, this means about 10-15
people, at a time. However, with repeat (easily
three to four times per year) visitors, the above
figures could easily be three to four times this number,
i.e. 40-60 people to be attended to simultaneously
in one Pavilion. Our facilities’
design, staffing pattern suggested, etc, would enable
you to extract the maximum interface.
Disclaimer:
All projections, though based on intelligent perspectives,
are indicators and, therefore, offered only as a reference.
The participants should make their own assessments and
take suitable decisions. A Compilation of Products
and Services available would be offered to the participants
to enable them to draw from the vast pool of Indian talent
– quality stuff at competitive prices; it would be entirely
at the participant’s discretion to utilize these services,
if at all, at mutually agreed terms with the providers.
|
| #2.
Staff Requirement |
(a
few could be staying there, balance can commute daily
– concessional transport services would be available):
12 ‘visitor’
hours/day for 365 days, tentatively 10am to 10 pm daily.
Work would be in two shifts with provision for weekly
off/ absenteeism/ leave etc cover.
-
Pavilion Manager (probably a senior person from the
participating country)–1
-
Shift Managers – 2 (@
20K/mth)
-
Customer Interaction staff – 24
(@ 10K/mth)
-
Merchandising/ Café staff – 20
(@ 10K/mth)
-
Housekeeping etc – 6
(@ 10K/mth)
-
Office Staff – 6
(@ 15K/mth)
-
Drivers – 3
(@ 20K/mth)
- Total Staff> 61 –
65.
(about Rs 700K/mth)
|
| #3.
Revenue Generation |
(one
of the main purposes of this Event)
*Conversion
The key to the success of this Event
is in how many persons it would ‘directly/ indirectly’
influence/ persuade to travel, to the participating
countries, over a 2-year period – the Event year, Dec07-Nov08
and one follow-up year, Dec09-Nov10. On a very conservative
estimate, we feel, even ‘a mere 1% conversion of
5,000,000 visitors to the Event’ would translate
to 50,000 people per Country Pavilion and ‘a
10% conversion’ would translate to 5,00,000 per (Indian)
State Pavilion! On the basis of this calculation,
it would appear, with 50 countries and 15 (Indian) states
participating, that 200% of the visitors to the Event,
would travel!! On the face of it, this claim appears
ridiculous.
Actually,
besides the five million unduplicate, or core,
visitors, several millions more
would interact/ be actively involved with this Event
through a one-year long, 4 days-a-week, interactive,
partner TV programmes; innumerable contests with easy
yet substantial winnings, comprehensive and varied promotions
etc to sustain a one-year-long-climax. That is
the magnitude, the beauty, the USP of this first-ever,
powerful Event. This sets it apart from a host of uni-topics,
few-days/few-weeks exhibitions held all over the place.
These smaller exhibitions, though fulfilling some objectives,
have higher operating costs and limited reach due to
short durations.
What
would actually happen: a person, family etc (after visiting
the Event) would be instrumental in ‘taking along’ other
family members, friends, business associates etc. or
catalyzing/ influencing their visit during the two-year
period referred to above. This is the ‘multiplier-effect’
which would come into play. It could be a factor of
anywhere from 1 to 5 for international travel and from
1 to 20 for domestic travel (simply because domestic
tourism is easier, cheaper, of shorter duration, less
of a hassle etc).
How high
the multiplier-factor would be and how long its effect
would last would depend mainly upon the Event
in its totality, i.e. how well the Organisers would
be able to bring in the targeted number
of targeted visitors (with at least 3-4 repeat visits
during the year) and promote the Event suitably and
how well the Participants would be able to successfully
‘sell’ themselves in an exciting and convincing manner.
Another decisive factor which would boost international
travel is the fair number of, mainly domestic tourists,
yet who have money/ inclination to travel internationally,
but perhaps do not do so because they have not
been wooed or motivated enough. Just 1% ‘swing’ (as
of votes in elections) in the number of such domestic
tourists would add 2.3 million to the 6.0 million
Indians who already travel abroad!
Seen
in this perspective, the ‘conversion’ percentage
mentioned above, relating to Tourism alone, suddenly
makes a lot of sense.
*Tourism Revenue
Generation
- International :
With a 1% conversion of 5,000,000 visitors,
at an average spend of US$ 1,500/- per head, an injection
of US$ 75 million could take place in the foreign
country’s economy. Enough supporting-spend would also
be injected in India’s economy.
Bottom Line: Total
direct business generation potential,
US$ 75 million/ Pavilion x 50 Pavilions = US$ 3750
million, i.e. over 3 bn US$.
- Domestic :
Currently, against an outgoing 5-6 million people,
domestic tourists number over 230 million, i.e. for
every one international traveler, there are about
40 domestic ones. With a 10% conversion of 5,000,000
visitors, per Pavilion, at an average spend of just
Rs 5,000/- per head, a direct amount of Rs 250cr would
be injected into the Indian economy.
Bottom Line: Total direct business generation potential,
Rs 250 cr per Pavilion x 15 Pavilions = Rs 3,750cr.
- Merchandising/ Cafe : The above figures
do not include sales through this section of each
Pavilion. It is very difficult to guesstimate since
the prices of items on sale would have a very wide
range due to the nature of the products (garments,
cars, bikes, jewellery etc), their brand values and
even their presentation. Still, these figures would
be nothing if not substantial.
Trade, attracting Investment and
marketing Education
There are
very few ‘pure’ tourists; a number of people combine
business with pleasure. The planned-for additional
benefit, of participating in this Event, is the boost
in developing Trade & attracting Investment, not
only with India but with other participating countries
as well. These developments are a function of confidence,
capability, quality etc and it takes in-depth interaction
at various levels, over a reasonable period of
time, to achieve substantial results and sustained
growth – precisely the platform which this Event would
provide.
Likewise,
for marketing Education. To provide high quality
education, costs money for which full-fee paying students
are required. Normally, a little before admissions
time, a horde of college/university officials,
from a large number of countries (over fifty), descend
over various cities of India to lure students. Sure,
they must be attracting enough (?) for them to keep
coming back year after year. However, there are several
colleges/ universities across the world, which do
not go on a world wide spree to attract students because
they have built up a very strong brand equity over
the years; in fact the best students often have to
try very hard to secure admissions in them without
these institutions ‘marketing’ themselves. This
Event would strongly help in building up the images
of those institutions which wish to do so and attract
good students.
Though
this heading has been covered in a few lines, the
returns would be in form of positive value creation
and substantial dollars earned.
|
| #4. Pavilion Operations
Cost for the duration of the Event. |
| No. |
Heading |
Total Basic Operations
Cost |
| INRs |
US$ |
| 1. |
Staff Salaries
for 13 Months |
85,00.000 |
185,000 |
| 2. |
Staff Food, facilities
etc. |
60,00,000 |
130,000 |
| 3. |
Office
Operations
(for 14 months) |
25,00,000 |
55,000 |
| 4. |
Electricity/Water
(for 14 Months) |
40,00,000 |
85,000 |
| 5. |
Vehicles/ Drivers etc.
(for 14 Months) |
13,00,000 |
30,000 |
| |
|
223,00,000 |
485,000 |
|
Say, anywhere between US$
3–600,000.
The above does not include the cost of:
- the Chief (from the participating
country) who would be in overall charge of his country’s
operations at the Event.
- bringing various equipments,
exhibition materials etc from participating country.
- hosting visiting delegations.
- leaflets, promotions, gifts
etc.
You will recall, we have mentioned in the Presentation,
that besides the Participation Cost, be prepared to
spend anywhere between five to fifteen hundred thousand
dollars to put up a damn good show. Well, you still
have over a million dollars to spend on presenting
Your Country to India and the World. Just do it. Get
the best stuff here and lay it on thick, you have
nothing to loose and 75 million dollars to gain (on
tourism alone)!
Actually, even if you spend a fancy amount on a
special Chief (individual or a few-member team) for
this Event, it would be peanuts compared to what you
stand to gain.
|
| II.
IndiaWorld Shopping Mall PAVILIONS |
- Each
Pavilion would have four ShowroomStalls (SS).
- each
of 122.5m2,placed
in the form of a square.
-
Entry/ Exit are from one side, adjacent to each other,
in such a manner that the visitors have to
cover all four SS before they can exit.
- Each
SS has two sides facing the visitors.
- One
ShroomStall for one week is the basic-unit on offer.
- Each
participant can take as many units as he wants for
as many times during the year.
- The
week always starts midnight mon/tue and ends following
mon 6.00 pm and clear-out by same mon/tue mid-night.
- The
partitions between SS are removable so that, in case
a participant takes more than one SS, they can be
removed to integrate the entire area into one expanded
place.
The Pavilions are air
conditioned, have air-curtains, with adequate lights
and exhibition-friendly equipment included in the
price; additional equipment etc can always be hired.
|
| #1. Crowd flow at the Event |
| As in tourism pavilions. However, the density
of crowds is likely to be higher in this section of Pavilions.
|
| #2. Staff Requirement |
Per Showroom Staff ::
- Stall Manager – 2 (owners not counted)
(@ Rs 4K/wk)
- Sales Staff –12 (@ Rs 3K/wk)
Total Staff> 14 – 18. (about Rs 50K/wk)
|
| #3. Business
Generation (that is why you are
here) |
Set-Up
cost:
Participation in each ShowroomStall Week unit
would cost US$ 6666/- (approx Rs 3,00,000/-), less discount,
upto 25% depending upon the number of SSW-units booked.
The set-up cost then really depends upon the participant
– it could be anywhere between US$ 1,000/- to 10,000/-
(Rs 46K to Rs 460K) per SS for the duration of the participation,
i.e. 1 or more weeks). Therefore, the approx total basic-operations-cost
per week, per SS comes to about US$ 8,000/- (Rs 3,75,000/-).
Assuming a gross margin of about 40%, the participant
needs to do a sale/ order booking of approx US$ 20,000/-
per week to break-even. More the SSW-units taken,
less would be the per (SSW) unit cost and, therefore,
lower breakeven sales.
Considering
that this would be an International Shopping
Mall, with world-class, top-quality products/ services
and upwardly mobile, target visitors, the above quantum
of sale/ order booking would be chicken feed, with the
actual sales/ order booking being much higher.
A facility
for those wanting to sell on-line/ tele-booking/ VPP
etc would also be available to the participants, at
nominal costs – this would increase customer-reach
several fold!
To highlight
the worth of this Event; even if the sales were zero,
just visualize the value-addition to your brand equity
and terrific exposure to/ interaction with
millions of customers due to the sustained, one-year
long build-up and promotion of this Event in the national
(Indian) and international markets!
Need we say more! |
 |
| ::
INTENTION - to - PARTICIPATE |
Hopefully,
by now you must be raring to go! Being our inaugural show,
be sure, we would be leaving no stone unturned to put
up a magnificent performance. We are looking forward to
at least fifty foreign and fifteen/ twenty (Indian) state
participants (and several hundreds of best-in-the-world
product/ service providers!). And you know just how many
countries and (Indian) states could be vying for it. As
a visionary, and with a careful eye on the economics,
you must have already classified this Event in
the ‘must-attend’
category.
NO!?!
Something still bugging you? Need more clarifications?
Worrying over the five hundred thousand dollar participation
fee? And still more money to run the show? Will it be
difficult to rope in sufficient number of beneficiaries?
Crazy one year long affair? Who will manage the show;
we hardly have anyone at the embassy/ consulate in India?
So much effort, will it be worth it; what will we get
in return?
ASSAILED
BY SUCH DOUBTS?
It is only natural, when confronted by such a huge unknown,
untried opportunity (opportunities are always like that;
they don’t come on a platter, you have got to make
them work). We are sure you will get your answers in our
FAQ section. If still not convinced, just ask us
- it is our
job to convince you about the necessity of taking
part in this the
greatest show on earth.
But, for God's sake, do not skip this opportunity which
would change the rules of marketing a country forever.
Now, kindly go through the Terms & Conditions, then
fill in the PARTICIPATION FORM and send it to us immediately.
You will still have one month to change your mind; no
cancellation charges within this period, no questions
asked and prompt return of the full booking amount! |
 |
| ::
FAQs |
|
 |
| ::
The NETT – zero – EXPENSE concept - what is so
great about
it ? |
Normally
governments spend so much time, money and energy in the
nuts&bolts of organizing that they miss out on the
objectives by getting bogged down in the processes.
A government’s job is not to do things but
facilitate their being done. Your job is
to leverage the participating beneficiaries, to
enthuse them, to excite them, to involve
them to perform according to your (i.e. the government’s)
Vision, Foresight and Plan.
Your first
step should be to book the Pavilion (at the earliest,
to ensure confirmation) by paying the 15% booking
amount. Then appoint an Operations Group to conceptualize
and plan this massive show, working out details with missionary
zeal. In due course, work out the Total Operating
Cost (TOC).
You can easily get
your participant-beneficiaries to shell out the funds
as and when required so that the government-spend is minimal.
Remember, giving anything free erodes it's value; if you
get the beneficiaries to participate "free" they will
think that they are doing you a favor and may not be motivated
to put up a good show since they would not have
anything at stake! But make them pay and they would
put up a damn good show to exploit this opportunity -
and that's what you want! Do also keep in
mind that the café/ merchandising sections (during the
Event) would be cash generating cows.
Finally,
you orchestrate the show so that your country can best
its competitors. Conclusion : Share of expenses>
Government’s share> 0%;
Beneficiaries’ share> 100%
[ Total Operating
Cost; the amount to recover from beneficiaries. Participation
Fee - $ 600,000/-, Operating cost $ 500,000/- (see Supporting
Data) and $ 1,000,000/- for the works - Presentations,
Promotions, Gifts, Contests, hosting Delegations etc etc.
That's $ 2,000,000/- over 365 days and 750 m2 of area
(after discounting open space for monsoons time loss and
openness) just $ 7.33/ m2/ day (compared to $ 15.00/ m2/
day at India International Trade Fair, Pragati Maidan,
New Delhi)! Assuming you, the government, keeps one-third
space for itself, you need to charge the beneficiaries
$ 10 to 12/ m2/ day to operate at NETT-zero-EXPENSE. Howzzaat?
] |
|
| ::
TRADE
|
India is a
sleeping giant waking from its slumber, a country of endless
opportunities. It ranks fourth in Purchasing Power
Parity, behind only USA, China and Japan. It has a
voracious appetite for imports (US$ 75.2 bn in 2003/04)
and exports (US$ 61.8 bn in 2003/04) & a strong capacity
to invest in other countries as well. You can ignore India
at your own risk.
Also, strengthen
bilateral ties with various participating countries and
use this Event as a Forward Attack Base for Asia. |
|
| ::
GOVERNMENT TIE-UP |
Obviously a
project of such magnitude requires the government’s support
and good wishes though not necessarily its involvement.
We have the former in good measure. A dialogue has already
been initiated with them and, in fact, the request for
a Presentation to you (by us) came from the office of
the Minister of State of Tourism and Culture. Since this Event
would be putting India on the world stage, along with
the participating countries of course, it is obvious that
we would be interacting closely with our government, both
at the centre and at state, at various levels. Considering
the development of the state/ country, we are sure that
several inter-active incentives would be made available
(for the participants).
Our current Minister of Tourism, Mrs. Renuka Chaudhary,
understand the importance of Tourism and is going all
to coordinate with various ministries to maximize interaction
with tourists for mutual benefit. Naturally, participation
in this year-long Event would be highly rewarding. |
|
| ::
Do Your COUNTRY PROUD! |
Rarely
comes an occasion for some of its citizens to achieve
so much for their country, for so little that it would
be a pity if you miss this opportunity.
Merely taking
part will get you terrific returns; but putting up
an inspired performance would reap you a windfall! Surely,
you have the desire and courage to take a decision to
act!
We can only highlight
a truism: no country is too big to ignore this
opportunity; no country too small to be unable to afford
it! |
|
| ::
THE PLACE
. . . . SO
FAR! |
We want people to come for this Event because
they want to so that they can give adequate time,
energy and concentration to it. We do not want passing
crowds to drop in just because they have nothing better
to do. As long as the location is easily/ comprehensibly
accessible it is ‘near’ and we have made special
arrangements for it; besides, the bus transit time
would be utilized to give them a complete video/computer-briefing
about the Event !
|
|
| :: OUR EXPERIENCE |
The greatest achievements in the world, ever, were
for the first time, because someone dared. Thank
God, we only have a business experience of over twenty-five
years (plus a corporate experience of over six years,
in Larsen & Turbo and Hindustan Lever). Seriously,
though, we are now able to better plan and execute
this Event since we are not burdened with a conventional
approach.
We conceived
this project some years ago. Ever since, we have been
working on it extensively, trying to evolve/create a new,
innovative concept which could exploit the vast business
and marketing opportunities in the fields of Tourism and
Trade - the two bedrocks of modern, successful economies
of progressive countries. All this by means of more
effective ‘reaching out’, ‘involvement’ and ‘interaction’
methods with larger numbers/ wider segments
of potential tourists, customers etc at costs so low that
even tiny and small countries could participate without
their budgets being shot to pieces.
We specially
looked at the short-comings of the regular, run-of-the-mill
few-days/ few-weeks exhibitions of other organizers and
incorporated innovative steps so that our participants
would get extra mileage out of their investment
of time, effort and money. We deliberately chose to trod
a different path.
In terms of cost-effectiveness, our Event is miles ahead
of any other. Another
objective was to achieve exponential growth of
incremental/ additional businesses.
We would actually become trend-setters for being so sponsor-,
participant-and visitor-focussed. So would you if you
join us!
|
|
| ::
Other EXIBITION - IN PROPER PERSPECTIVE |
Various exhibitions have a role to play,
even if small and limited. However, some of their most
serious shortcomings is total lack of database of visitors,
no method of evaluating the success/ benefit of participation,
inadequate ‘guidance’ of visitors/ basic facilities at
exhibition etc. Actually such exhibitions undermine the
reputation of the big players.
Having said
the obvious; how do we compare a car with a train; a single-screen
theatre with a multiplex; a row-boat with an ocean liner;
a gypsy caravan hawking limited wares from city to city,with
a massive shopping festival in one location which
attracts people from all over the world; an exhibition
which is ready even if you are not, with an Event which
is available whenever you are ready; a run-of-the-mill
exhibition where you spend money, with an Event where
you make millions; a small house-party with a 5-star
affair; a college production with a Broadway affair, a
. . . |
|
| ::
THE WIN-WIN EVENT |
No other Event has such a dramatic certainty
of a win-win situation happening for all concerned. No
one has ever conceived and planned such an audacious Event;
First-Time occurrences have an aura and appeal of their
own. Besides, this Event gives each & every
participant the privilege of performing in India
and reaching out to the world.
The Sponsors – Because
of the nature of their venture capital investment
approach, they get to leverage the best deal – not only
do they get their money back (and some more!), they also
get extraordinary privileges.
The participating Governments
- this is perhaps the only Event which would allow them
to project their country on the world stage, thoroughly
and comprehensively and facilitate serious in-depth interaction,
not only with the host-country India, but with the other
participating countries as well; and all this at zero
cost! For those in Europe and beyond, it is also an additional
opportunity to use this Event as the forward attack
base for Asia.
The Visitors – They get to walk-the-world
and have international showrooms at one location giving
them total access to the latest in hotspots,
leisure, business, technology, services, fashion, trends
etc., (also courtesy the >IndiaWorld Shopping Mall).
Inter-active TV programmes, contests, easy winnings of
a huge range of cash’n’gifts would ensure their visiting
the/ interacting with, the Event in droves. |
|
| ::
SHARING THE PAVILION |
With the NETT-zero-EXPENSE concept, it may not
be necessary to share the Pavilion. However, if you
still feel the need to do so, you are most welcome,
but with only one country. This can be done in two ways:
- One by One
One country uses the full Pavilion exclusively
for the (say) first six months; then the other country
uses it for the second 6-month period.
Advantages- Use of full Pavilion. Concentrated
effort for 6-months, while for the remaining period,
the other country acts as a postman for your queries.
Disadvantages- You are not able to exploit
the benefits of the full-one-year complement of 5-million
visitors/ advertising, promotions etc. You may also
not be able to effectively promote activities, festivals
etc coming in the remaining 6-month period.
- Two-Together
Both countries mutually share the Pavilion for
the full one-year period.
Advantages- Exploit the benefits of the full
complement of visitors, promotion etc. Promote your
country covering all its aspects.
Disadvantages- Able to use only half the Pavilion
and its facilities (but this is not really a big limitation,
mutual sharing can be easily worked out between the
two participating countries).
|
|
| ::
WE HAVE TOO MANY TOURISTS! |
| Really? You may not like an increase, but surely,
you do not want a decrease as well. You have to be careful
that the incoming numbers do not fall below the critical
level. It is an uphill task to re-attract lost tourists
to other countries. |
|
| :: WE ARE TOO SMALL A COUNTRY |
You may be small in size but still need to interact
with the world, with India. All the more reason why you
could be selective in your approach regarding tourism,
trade & education! These are the cleanest forms
of giving a terrific boost to your country’s economy.
And with ‘outsourcing’ as a modern
management tool, managing such a big show is very easy
– see details below. |
|
| ::
MANAGING
THE EVENT |
Really
not a problem, even if it is for one-year!
As we see it, ideally,
you would be having an Operations Group (OG) at
Mumbai, liasing/ coordinating with the Event Group
(EG) in your host country. A Site Team (ST)
at Karjat would be executing the plan. [The OG and ST
could even be one entity operating from Karjat].
The EG/ OG/ ST can be individuals or a multi-member team
depending upon the importance which you accord to this
Event and the depth of participation planned.
Should
you require, we can arrange for you a very efficient Site
Team; you know India has a very high quality of human
talent in various fields, at most competitive costs. If
further required, we can also arrange an OG at Mumbai.
An ideal arrangement for smaller countries with limited
(human) resources or a minimal/nil presence in India.
Finally, no matter
how ‘huge’ an amount you spend on this Event, it would
be peanuts considering the millions which you could, and
would, easily make. For once, spending less would be counter-productive.
This Event would
also be an ideal training ground for your executives as
well as experimenting with various marketing concepts
as also analyzing competition from close quarters. |
|
| ::
A PRESENTATION IN YOUR COUNTRY |
It is
impossible to convey the excitement and the awesome potential
of this unique project in a few written words. Should
you require, we would be willing to give a full scale
Presentation (just 60 minutes) to the highest authority
in your country - you just have to take care of our two-person,
one-day round trip. It would be worth your every minute,
your every dollar spent.
We would also appreciate
receiving their full particulars, viz. name, designation,
address, e-mail etc.
We can only,
once again, remind you-
no country is too big to ignore this opportunity;
no country too small to be unable to afford it!
|
|
| ::
ANY FINALISATIONS ? |
The
formal marketing campaign will start from March/April
2006.
There are a limited number of Pavilions in this inaugural
edition and late deciders may not get a booking.
There is enough time (?):
It may appear that the start of the Event is still quite
far away, but if you visualize the work that needs to
be done – the involvement, the conception, the planning,
the preparation, etc, you would realize that we have just
enough time.
We are always available to answer any queries; please
feel free to ask, at any time.
Our e-mail: automatsasra@gmail.com..
We look forward to your participation so that we can reach
out to the world . . . together. |
|
| ::
NO PRESENCE IN YOUR COUNTRY ! |
Maybe,
so far, you did not have adequate tourist cross-flow,
trade or any serious interaction with India. But
both the countries are important to each other. So, all
the more reasons to be here. We can look after your
interest here, on mutually agreed terms, till such time
you set up your own base.
But, no base in India - this is unthinkable! |
Still need some more answers?
Just
ask! |
 |
| ::
TERMS AND CONDITIONS |
I.
BASICS
- RIGHTS :
The
organizers reserve all rights regarding this Event.
- REFERENCE TERMS
: In
these terms and conditions, the term ‘Exhibitor’
would mean the participating Country/ (Indian) State
to whom the Pavilion has been allotted, including
all their employees, staff, beneficiaries, agents
etc. The term ‘Event’ would mean ‘WORLD
WIDE WHirRLWIND a Tourism, Trade, Education, Entertainment
– Festivities, Contests, TV, IndiaWorld Shopping Mall
Event’. The term ‘Organisers’ would mean
‘Fine Lliving Co’ situated at C13, Nandjyot Industrial
Estate, Safed Pul, Andheri-Kurla Road, Andheri(E),
Mumbai 400072. Ph: 0091 22 56973810, 56973820. Fax:
56982624.
E-Mail: automatsasra@gmail.com.
Website: www.wwwevent.com
www.automatsasra.com
-
DESIGNATED ADDRESS
: The Exhibiter would give
his Designated Address complete with names/ designations
of contact persons, complete postal address, phone
numbers, fax numbers, e-mails etc which would be valid
till the end of this Event. Any communication sent
to the Exhibitor at this Designated Address, would
be deemed to have been delivered to/ read by the Exhibitor.
Such an address in Mumbai would be preferred, though
not essential.
- PURPOSE : The
Pavilion is to be used for promoting Tourism, Trade,
Education, attracting Investment, Merchandising, operating
Cafés etc. during the course of this Event as finalized
by the Organisers.
- ALLOTMENT
: The
Pavilion would be allotted at the sole discretion
of the Organisers. The Pavilion would be used by the
Exhibitor alone except where otherwise agreed, i.e.
the Exhibitor is not allowed to sub-let. The specifications
of the Pavilion would be as broadly mentioned later
in this document.
- PARTICIPATION
COST
:
US$
599,500/-. Five hundred ninety nine
thousand five hundred US$.
(plus service tax if and as applicable.)
Payment Terms:
Option 1. The usual, regular method:
15% along with confirmation.
(Bank Guaranteed*)
50% on 01/Oct/2007, only against which the Pavilion
would be handed over to the Exhibitor.
35% on 30/Nov/2007, a day before the inauguration
of the Event.
OR
Option 2.
Linked to Footfalls*
01% along with conformation
15 (US) cents/footfall
payable on third of each month for the preceding
month
(* Footfalls equal Tickets
sold+ gifted + complimentary etc.)
Plus Electricity/Water consumption, etc on actuals.
SPECIAL
OFFER:
Share-a-Pavilion: The Exhibitor may invite
only one more Exhibitor to operate from the same
Pavilion. In this case, the Participation Cost for
each Exhibitor would be US$ 329,725/- (i.e.
55% of the above amount); all other terms and conditions
would remain the same. However, our dealings etc
would be with the first Exhibitor who would be responsible
for the second Exhibitor; this is to ensure that
the two Exhibitors work together and mutually agree
to share the facilities of the Pavilion.
(*The Bank Guarantee is offered only for Option
I of the Payment Terms above. It is only
for the 15% confirmation amount: The Bank would
repay the Exhibitor the above amount in Indian rupees
(if the above amount is received in Indian rupees
at the time of booking ) or in foreign currency
(if so received but at an exchange rate as applicable
at the time of payout but for an amount equivalent
to Indian rupees at time of receipt by us) on 03/oct/2007
provided the Organisers fail to hand over the Pavilion
on 01/oct/2007.
For
the purpose of ‘handing over the Pavilion’, a ‘Handing
Over Letter’ stating that the Pavilion (broadly
as per specifications mentioned elsewhere in this
document) is ready to be taken over (by the Exhibitor)
on 01/oct/07, against payment of the next installment
amount of 50%, sent by the Organisers, dated 30/sep/2007
or earlier, with proof of dispatch, to the Exhibitor
at their designated address, (with a copy to the
Bank), would be sufficient reason to conclude that
the Organisers have completed their side of the
commitment and, therefore, the Bank Guarantee would
automatically stand vacated with effect from 01/oct/07.
However, despite the dispatch of such letter, if
the Exhibitor is not ready/ unable to pay the second
installment, then it would still be deemed that
the Organisers have completed their side of the
commitment and, therefore, the Bank Guarantee would
automatically stand vacated with effect from 01/oct/07.
- PAYMENT
TERMS :
The
payments should be made by crossed cheque or Demand
Draft, payable at Mumbai, preferably in Indian Rupees,
in favour of m/s Fine Llliving Co. If going in for
the Share-a-Pavilion scheme, the (first) Exhibitor
should mention only the name of the second Exhibitor
in the Intention-to-Participate form. The second Exhibitior
should also, accordingly, fill in the Intention-to-Participate
form. Both the Exhibitors are requested to send in
their payments individually. Also, it is not necessary
for both the Exhibitors to opt for the same Option
of Payment Terms. However, their joint operation from
the same Pavilion would be covered by point no. ‘6,
Special Offer, Share-a-Pavilion’.
- PAYMENT
DEFAULT
:
The Organisers reserve
the right to cancel the reservation in the event of
the Exhibitor not making payments as scheduled and
forfeit the amounts paid till then.
- OCCUPATION
DEFAULT
: The
Pavilion would be handed over on 01/oct/2007 and the Exhibitor
must occupy the same not later than 15/oct/2007 since
it would take time to set up a world class show. In
case the Exhibitor fails to take possession latest
by 15/oct/2007 or fails to assure the Exhibitor that
the Exhibitor will put up a good show by 15/nov/2007,
the Exhibitor reserves the right to cancel the reservation
add forfeit the amounts paid till then.
- CLEARING
OUT : On
conclusion of the Event on 30/nov/2008, the Exhibitors
are requested to clear the Pavilion by 31/dec/2008.
The participants would have no claim whatsoever on
any property (land, pavilion, equipment, fittings
etc) since these have been offered ‘for use’. Also,
the Exhibitors would be required to clear their bills
in full (electricity, water, other consumables etc)
before they would be allowed to take away their equipments
etc.
- IndiaWorld
SHOPPING MALL
: Individuals,
firms, companies etc, offering the world’s best products/
services would participate in this section where each
participant would be offered ShowroomStallWeek
units, i.e., one airconditioned, showroom type stall,
of size 122.5m2, in multiples of one week (week always
starting Tuesday midnight and ending on Mondays 6.00
pm) for a cost of US$ 6666/- per SW-unit (less discount
upto 25% depending upon the number of units taken).
However, as part of the Organisers NETT-zero-EXPENSE
concept, the participating beneficiaries are expected
to take part, through their respective governments,
through their Pavilions. In this way, the government
is able to articulate its plans yet recover upto the
full operating costs from them. Therefore, the Organisers
would not entertain participants for the IW Shopping
Mall section from those prospective clients whose
governments are participating in this Event unless
the participating government gives them a NOC (No
Objection Certificate). This is to ensure that the
participating government does not loose revenue and
also present a composite picture. However, if the
participating government is unable to accommodate
the prospective clients, for whatever reasons, in
their Pavilion, they may give them NOCs to enable
them to directly participate in the IW Shopping
Mall section. In such cases, the prospective clients
would finalise their participation, in the IndiaWorld
Shopping Mall, directly with the Organisers.
|
II.
FACILITIES / SERVICE ON OFFER
THE PAVILION
: Broad details
of what would be made available
Ground
Floor :
-
The
Main Exhibition Area, 4000 square feet, would
be bare, though exhibition friendly, since you would
like to set it up in your manner. The roof
height would be 12 feet. It would be air conditioned.
Air curtains would be installed. The exhibition
hall can be opened onto the green area (for accommodating
bigger crowds).
-
For
interaction with Visitors, on one
side, an across-the–table layout has been provided
for your officials to interact (simultaneously)
with several people/ groups at a time. Behind this
would be cupboards, soft board display panels etc.
It will have a Stage (approx 30 feet wide
x 15 feet deep) complete with ramp, lights and sound
system.
- A
Projection TV (or wall TV) would also be installed
above the stage area – when not required it could
be folded up.
The
adjacent SERVICE AREA (approx 2500 sq ft) is
for the green room (behind the stage), mini store and
toilets while the front areas would be for Café*
(with kitchen) and a little Shoppe’, for selling
Merchandise.
First
Floor:
-
One
Conference/ Seminar room with all
basic equipment, for seating about 20/30 people.
(approx 500 sq ft).
-
Your
Main Office or the nerve center
with a complete computer system. This will be online
with our main server so that you can ‘track’ the
visitors etc. (approx 600 sq ft)
-
The
main Store. A portion of it would ‘overhang’
the ground floor store for easy lift of materials
etc. (approx 1000 sq ft)
-
One
self-contained, with all modern amenities, Suite
for your visiting dignitaries. (approx 500 sq ft)
-
Two
double-bed rooms with all modern amenities, self
contained Living Rooms for some of
your key staff. (approx 500 sq ft)
-
A Dormitory
to comfortably accommodate 15-20 people (staff,
visiting troupe, delegation etc). (approx 800 sq
ft)
- (Food, etc, for all the
above people could be covered by you internally through
your own café/ restaurant or you could even get it
from the central cafeteria, at cost).
- A Terrace.
(approx 1000 sq ft)
(* We expect all participants to be operating a vibrant
and exhaustive Café. There will also be one central
café. The uniqueness is that the central café will
not have any item covered by the individual cafes.
A family sitting at the central café can order items
from any café (of any participating country/ state)
and it would be served to them, at the central café,
where all would be sitting together)!
Ground area:
- Additional
11,500 square feet of open space (usable area, approx
10,000 sq ft) to build a model symbolizing
your identity - a monument, a sculpture, a technical
marvel . . . anything which reinforces your brand
image. No permanent construction materials like cement,
concrete etc would be allowed and there would be some
height restriction also. A portion of this area can
be used as ‘spill over’ space for the main exhibition
area.
As
much electricity (220VAC, 1-phase, 60 cps and
440VAC, 3-phase, both available) load/ water
load as required would be made available, but
you have to pay for the amount consumed, on a monthly
basis, in advance. Also, for telephone calls and other
such consumables. Rates would be furnished along with
other details by 31/jan/2007.
Operations:
-
The Organisers can provide,
at mutually agreed terms, a complete array of administrative
services, viz. in-house maintenance, security, housekeeping
etc.
-
The Exhibitor will not
make any basic structural changes
or changes which affects the basic architecture
of the Pavilion. However, the Organisers would try
to accommodate as many features as possible if intimated
within two months of release of basic drawings to
the Exhibitor.
-
The Organisers reserve
the right to require the Exhibitor to maintain an
acceptable standard of presentation, cleanliness
etc and to avoid interference with other Exhibitors.
Any irretrievable damage would be corrected at the
cost of the Exhibitor.
- All Exhibitors to operate
strictly within their Pavilion areas.
LEGAL AID
: The Exhibitors may require
legal advice regarding import policies,
duties,sales tax etc as may be applicable, from time
to time, for this Event. This would be arranged by the
Organisers free of cost. However, this does not cover
any specific legal service etc.required by the Exhibitor,
which the Exhibitor would have to arrange (the Organisers
can help) and pay for.
ADDITIONAL PAVILION : An extra Pavilion,
with a ground floor area of 4000 square feet (400 square
metre) will also be made available to the
Exhibitor, guaranteed,
for one week, free of cost at any time of the
year (subject to prior booking on first-come-first-serve
basis) for exhibiting any product groups of their choice, even heavy machinery
(subject to some weight/ size dimensions). The week
would start Tuesdays, midnight
and conclude following Mondays 06.00 pm (with clear-out
by midnight). More weeks would also be available but
these would be against cost and subject to availability/
prior booking.
VEHICLES
: Two vehicles
would be provided for the
Exhibitors
exclusive use – a MUV (multi-utility-vehicle)
Toyota Qualis (or equivalent), primarily for the use
of their dignitaries and a
Suzuki (Maruti) Van (or equivalent) for various petty
jobs. These vehicles would be duly registered
as a private taxi and a goods carrier, respectively,
with the insurance and tax amounts paid for, for one
year. The Exhibitor would bear all operational expenses
like fuel, maintenance, driver etc. The vehicles would
be returned to the Organisers, at the end of the Event,
in a proper roadworthy condition, failing which the
Exhibitor would have to ‘purchase’ the vehicle at the
then prevailing market values. In case of any accident,
loss etc of the vehicle, the necessary insurance claim
would be preferred by the Organisers. The Exhibitor
would be fully and totally responsible for any loss,
injury, death etc caused by the operation of these vehicles
and the Organisers would not be responsible for the
same in any way whatsoever. However, any additional
costs incurred in obtaining replacement vehicles would
be to the Exhibitors account.
COMPILATION OF SERVICES : In due course, each Exhibitor
would be given a compilation of the availability of
various goods, services, personnel etc as may be required
from time to time. The Organisers would have checked
out the bonafides, quality, rates etc of such service
providers but it is entirely the Exhibitor’s discretion
to utilise these services, if at all, at mutually agreed
terms between them. This information would be offered
in good faith and the Organisers would not be responsible
in any way whatsoever for any problems with, deficiencies
etc by the service providers.
MANAGEMENT SERVICES : Two types of services are
involved. (a) Administration (already detailed under
point ‘11 Operations’ above and (b) Marketing: The Organisers
can provide, at mutually agreed terms, management services
at whatever levels required, to implement the complete
tourism, trade, education etc plans reporting directly
to the designated authority of the Exhibitor.
WEBSITE : A special
website would be established with individual ‘gates’
to all Pavilions; you would be requested to give full
relevant details for incorporating into the Event website.
ON-LINE
DATA BASE :
All visitors exiting would be required to fill in a
Feedback Form. To induce them to do so, there would
be lot of attractive prizes, gifts etc; an offer they
cannot refuse! This would be on-line to the Exhibitor’s
Nerve Centre computer where the Exhibitor
can constantly monitor visitor reaction. Also, this
would add up to a data base of 5,000,000 million visitors
who matter.
BUS
SERVICE :
A regular bus service would be available, at concessional
rates, for your staff (manning your pavilion) between
Mumbai and Karjat.
III. OTHER TERMS
CANCELLATION : There would be zero cancellation
charges (of the booking amount) if booking cancelled
within thirty days of confirmation. Half of the confirmation
amount would be deducted in case of cancellation between
thirty-one & ninety days of confirmation. Thereafter
the full amount would be deducted in case of cancellation.
Receipt of such cancellation letter will render the
Bank Guarantee automatically void and the bank would
immediately refund the due amount to the Exhibitor.
INSURANCE
: The Organisers would insure
the Event against losses due to fire, theft, accidents,
riots, etc. However, the insurance of the exhibits and
property of the Exhibitors would be their responsibility.
The Organisers would not be responsible for any injury/
loss etc, to any Exhibitor, howsoever caused.
CONSEQUENTIAL LOSS : In case the Event is cancelled,
suspended, preponed, postponed or relocated in whole
or in part due to reasons beyond the control of the
Organisers, the Organisers would not be responsible
for any consequential liability.
FAILURE OF SERVICE : The Organisers would ensure
provision of top quality services, under various heads,
from various specialized, independent bodies as also
arrange adequate back-ups where warranted. Despite this,
if for whatever reasons beyond the control of the Organisers,
for any loss or damage due to such services being partly/
wholly unavailable the Organisers would not incur any
liability to the Exhibitors. Nor will the Exhibitor
be entitled to any refund of rental etc amounts due
or paid. Also, while every endeavour would be made to
attract five million visitors, no liability would lie
with the Organisers if the actual number of visitors
is less than that stated nor would the Exhibitor be
required to pay more if the actual number of visitors
is more than that stated.
SECURITY
: The Event would have a
comprehensive security cover. However, the internal
security of the Pavilion would be the responsibility
of the Exhibitor.
JURISDICTION: Disputes, if any,
would be subject to Mumbai courts only.
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