WORLD WIDE WHirRLWIND
TOURISM, TRADE, EDUCATION
and ENTERTAINMENT
A Business-Generating one - year extravaganza
01/dec/2007  -  30/nov/2008
 
Once in a while comes an idea so daring, so outlandish, so exhaustive that it changes the rules of the game.
 
 
:: CONCEPT
:: EVENT DETAILS
:: SUPPORTING DATA
:: INTENTION TO PARTICIPATE
:: FAQs
:: TERMS & CONDITIONS
:: DOWNLOAD PARTICIPATION FORM
:: CONCEPT
Once in a while comes an idea so daring, so outlandish, so exhaustive that it changes the rules of the game. We offer you India-on-a-platter and give you one year to ingest, savour and digest this sumptuous offering. All in a manner so easy, so practical and at such ridiculously low costs, you would wonder why no one thought of it earlier!

INDIA. A country with perhaps the largest middle class, great buying power, a high level of aspirations and desires and a suppressed hunger for a very wide range of goods and services coupled with a government allowing easy access to its market! Its people, outgoing and adventurous - 230 million domestic tourists but a niggardly 6 million outbound international ones. Not because they have no money, or desire, to travel but simply because diverse destinations have just not bothered to woo them! This market is yours for the taking. R e a c h out and make the effort!! .

     This is an opportunity for you, not only to phenomenally increase the number of Indian tourists to your country but also tap into its whopping trade (imports at US$ 75.2 billion (2003/04); exports at US$ 61.8 billion (2003/04), it is far from being a saturated market, in fact, it is still evolving and growing. A fantastic, heady mixture of the traditional and the contemporary, India is all things to all people.

   Indians are brilliant at indigenizing technology and ideas as a functioning anarchy and in doing more with less. And, when creativity is our own, it is simply devastating! That is why we are able to push boundaries with confidence and style. This Event will be proof of our claim. Come, in these fiercely competitive times, be a Part of Profit! .
TOURISM, TRADE, EDUCATION
and ENTERTAINMENT
A Business-Generating
one - year extravaganza
01/dec/2007  -  30/nov/2008
Tourism, Trade and Education are the focus with Entertainment, through its tentacles of exclusive and specially designed TV programmes, Festivities, Contests, multilevel media promotions etc, the thread which would hold the show together and give a terrific fillip to interaction between the various (participating) Countries with India as well as with the (Indian) States.

    This Event is estimated to attract over 5,000,000 unduplicated, targeted, potential tourists/customers besides reaching out to millions more nationally and across the globe through TV, generating a business of over US$ two billion internationally & over Rs.1500 crores domestically. This is for Tourism alone. PLUS, much much more for Trade and Education!!
   
THE BEST AND THE
LATEST FROM
AROUND
THE
WORLD
ENJOY THE
EXPERIENCE
   This section is an integral part of this Event.
This is also a terrific opportunity for those products and  services providers from across the world, specially those not covered through their countries/states, to take advantage of the vast, knowledgeable market that is India. It is a fact that a majority of Indians are unaware of what the world, including the rest of India has to offer. It is that heady mix of traditional and the modern, a strange mix of bullock carts and mercedes, of old culture and that which is contemporary.

    Most exhibitions are limited in time/ theme, even in elementary aspects of presentation and have become mere caricatures of what these shows are meant to be. India-World Shopping Mall is our answer to provide such an inter-active, long platform to our exhibitors, that they can choose the Time, Duration and Theme of their presentations - in showroom type ambience and at reasonable costs while reaching out to hundreds of thousands of purposeful visitors. 256 air-conditioned stalls, sorry showrooms, each 120 m2. Minimum participation- OneStallOneWeek. Business generating potential - US$ 500 million.

GET READY!
:: EVENT DETAILS
TOURISM, TRADE, EDUCATION
and ENTERTAINMENT
Festivities, Contests, TV, IndiaWorld Shopping Mall.
A Business-Generating
one - year extravaganza
AT KARJAT
(85 kms from Mumbai, off Mumbai-Pune highway),
Mumbai - the best business, leisure destination in India (survey conducted by CII),
India – in the top ten tourist spots of the world (according to Conde Nast Traveller)
01/dec/2007  -  30/nov/2008
:: Visitor Entry Pricing
The full-package ticket, including to/fro (Mumbai-, Pune- Thane-Karjat) travel by airconditioned bus, four meal coupons (valid at any Pavilion) and including entry to IndiaWorld Shopping Mall, other sections etc is estimated to cost US$ 20 – 25 per head.

:: YOUR REVENUE GENERATION
Conversion of just 1% visitors will get you 50,000 tourists to visit your country, generating US$ 75 million for your country’s economy, on tourism alone. Merchandising, Trade, Education revenues, Investment attraction – all a substantial addition!

:: PARTICIPATION COST
Only US$ 599,500/-.
(Five hundred ninety nine thousand five hundred US$).
Plus, be prepared for an additional expense of anywhere between five to fifteen hundred thousand dollars to run a damn good show.  
      Use the NETT-zero-EXPENSE concept to recover the entire amount* from your participating beneficiaries yet you orchestrate the show. Leverage people and resources.
 
:: PAYMENT TERMS
OPTION 1. THE USUAL REGULAR METHOD
15%  with confirmation (bank guaranteed)
50% on 01/October/2007,
when the Pavilion would be handed over to you.

(Bank Guarantee automatically gets void on handing over the pavilion; otherwise you get your full 15% back)!
35% on 30/November/2007,
a day before the inauguration of the Event. 

OR
OPTION 2. LINK TO FOOTBALLS *
01% along with conformation

15 (US) cents/footfall payable on third of each month for the preceding month

(* Footfalls equal Tickets sold+ gifted + complimentary etc.)
Plus Electricity/Water consumption, etc on actuals.

:: SPECIAL OFFER

Share-a-Pavilion: Team up with one more participant and pay 55% each (total facilities remain same)

A comparison, on rate/m2/day basis, with India International Trade Fair, which is held at Pragati Maidan, New Delhi, every year for three weeks.
IITF    – US$ 15.90/m2/day
WWW –US$   2.30/m2/day [Option 1 payment term]
            or      1.60/m2/day  [+ ‘value’ of additional  
                                              facilities  included]’
            or      0.97/m2/day  [Option 2 payment term +                                           'value’ as  above]
            or     0.00/m2/day   [if value of 5million
                                             database also included] 

:: PARTNER COUNTRY STATUS
Like in marriage, will have Only One Partner-Country.  This is a fantastic opportunity for the partner-country to leverage the entire advertising/ promo budget, about US$ 30 million (including amount spent on/by the partner TV channel), for an additional fee of only US$ 2.0 million.
ONLY ONE COUNTRY.

:: The IndiaWorld Shopping Mall:
Participants:
Individual companies, organizations etc, i.e. providers of the highest quality of products and services, from around the world in the IndiaWorld Shopping Mall section. (These would, primarily, be from the non-participating countries, since those from the participating ones can operate only through their country’s pavilions (unless the respective country gives them an NOC allowing them to take part separately in the IndiaWorld Shopping Mall).

(SW-unit = ShowroomWeek-unit):
Each Showroom-Stall of 122.5 m2 area, airconditioned. Four such SS in one Pavilion and 66 such Pavilions. Participants can take multiple ShowroomWeek-units, in one stretch or spaced out.
Cost:
US$ 6666/- per SW-Unit.
Discounts up to 25% for increasing number of Showrooms/Weeks. You can book for anytime during the year; once, or more – to match you marketing strategies.
 
:: SCHEDULE

This Event is being organized by m/s Fine Lliving Co whose CEO is Mr Sudhir Malhotra.
(He is B.Tech (Hons) in Mech Engg, from IIT-Kharagpur, having graduated in 1970. Worked earlier in Larsen & Toubro and Hindustan Lever. An innovative entrepreneur since the past twenty-five years. He introduced new products and concepts in India which are currently being used by a large number of companies. Had been actively associated with Lions Club. Now, also putting up yet another unique type of venture - home for the aged – Parent Paradise, targeted at the middle/ upper middle class where, for a one-time payment (installments also allowed), the inmate gets a comprehensive set of facilities for the rest of his life, along with sixty to hundred percent money back).

     The best talents in India would be working on this prestigious project. The cream of Indian industry and services would also be closely associated. We are currently in the process of short listing vendors, contractors, service providers etc for Landscaping and Architecture, Pavilions and Infrastructure, Advertising and Promotion, Event Management, Partner-TV channel etc; making plans, specifications, detailed drawings etc.

Some important dates:

  • 30/Dec/06 >  Handing over of relevant site/
                       pavilion details to participating
                       countries to enable  them to

                       do their planning.
  • 01/oct/07 > Handing over the Pavilions.
  • 15/nov/07 > Mock inauguration.
  • 01/dec/07 > Red letter day   –   Inauguration of   WWW,
    the greatest show on earth.
  • 30/nov/08 > Closing Ceremonies.
  • 31/dec/08 > Complete clearing out.
:: PARTICIPANTS
  • Foreign countries (about 50+)
  • Indian States (about 15-20+)
  • IWShopping Mall (about 2000 – 3000)
     (minimum participation is OneStall for OneWeek)
:: OBJECTIVES
  • Showcase your country, in all its splendour, to attract Tourists from India
  • double the numbers; if less, easily get 50,000 additional arrivals).
  • Develop Trade, Education and attract Investment Also discover India regarding its range of services and  merchandising.
  • Strengthen bilateral relations with the large number of participating countries/ states.
:: THE SETTING

The Event would be set up in over 350 acres of The Llast Resort at Karjat, perhaps the first time ever! The Operating Platform (for each country/state):
Each country/ state would get, for their exclusive use, ONE PAVILION for the full one year

  • Ground Floor comprises 400 m2 of air conditioned exhibition space, 250 m2 of Service space (of which 150 m2 would be air conditioned, for Café/ Merchandising).
  • First floor comprises one suite, two double bedrooms, one dormitory, one fully equipped office and a terrace.
  • Open floor space of 1150 m2, for making models etc which reinforces the brand-image of your country/state.
    (The total facility, set up in 1800 m2 of plot area).


    Free Back-up Services:
  • A two-person Host-Officiating-Team
  • A 400 m2 of (additional) Pavilion space for one week
  • Legal guidance/ advice for this Event operations
  • Dedicated website
  • On-line database of all visitors to the Event
  • Two vehicles (a MUVehicle and a Maruti-Suzuki Van)
  • Bus Service, for staff to/fro Mumbai (subsidized)
  • Local Manpower/Products/Services availability – a comprehensive compilation
:: DURATION
ONE YEAR.
From 01/Dec/2007 to 30/Nov/2008

Because, a country/ state is too huge a concept to sell in a shorter period, no matter what your marketing expertise. The participation of the country/ state is for the full duration of one year.

Sharing the Pavilion!
You can afford not to, but for very small countries or those with limited/ nil presence in India, two countries can share one Pavilion. This can be done in two ways:

One b
y One
One country uses the full Pavilion exclusively for the (say) first six months; then the other country uses it for the second 6-month period. OR

Two-To
gether
Both countries mutually share the Pavilion for the full one-year period.
:: WHAT V WILL DO
  • Set up the infra structure and run the show. We will bring 5 million potential tourists/ customers etc live. (We bring the horses to water, you make them drink). Plus reach out to several millions more through TV, through a special bouquet of programmes.
  • Promote this Event like hell.
     Marketing/ Advertisement/ Promotional budget
    for this Event - estimated at about US$ 30 million (including the amount that would be spent on the TV bouquet of programmes).
:: WHAT U WILL DO
Devise new strategies to put up the most comprehensive show ever. Cover all aspects of your country which touch the lives of your people. Get participant-beneficiaries from every segment of industry, services, culture etc etc. Excite them, enthuse them, involve them. Completely.
     Go flat out. That is why you must finalise soon, fast, today,
now, so that you have enough time to conceptualise, involve, plan, set-up and execute. If you play this right, you would have more participants than you can handle – and they would willingly pay their share*!
:: NUMBER OF VISITORS TO THE EVENT
Targeting 5,000,000. Would get more. Much more. (Just two interesting figures – Madame Tussaud’s Museum, UK, attracts about three million visitors annually. The Dubai Shopping Festival attracts about three million visitors and it lasts for just one month)!
An ambitious project of
Fine Lliving Co
C13, Nandjyot Industrial Estate, Safed Pul,
Andheri-Kurla Road, Andheri(E), Mumbai 400072, India
Phs: 0091 22 56973810, 56973820, 28596405.
Fax: 56982624
  E-mail: automatsasra@gmail.com

Main Contact Persons:
Mr Sudhir Malhotra, CEO, 9820002576
Mr Bhushan Ahuja, Senior Executive on  9820053323
:: SUPPORTING DATA
We have arrived at certain conclusions regarding operational costs and return on effort/ investment, based on certain premises; these are being shared with you.
I.   TOURISM PAVILIONS 

You would get an exclusive Pavilion to perform for the duration of this show. This would be a ground plus one (floor) structure, having an air-conditioned exhibition-cum-merchandising-cum-café space of about 650m2 and an open exhibition space of about 1,150m2 set in a plot of land of 1800m2 area. In addition, the first floor would house a suite, two double-bed rooms, a 15/20 person capacity dormitory, office space, conference room, store and a terrace covering another about 500m2, all of world class standards.

#1.     Crowd flow at the Event.

5,000,000 unduplicated visitors to the Event during a one year period works out to about 13,700 people per day, on a straight-line basis. Considering three months of monsoons and naturally more people on Saturdays/ Sundays/ holidays, it is safe to assume a ‘peak’ daily average of 25-30,000 people. Spread over a 12-hour day, an average person may spend anywhere between 6 – 8 hours at the Event. That means, at any given point of time, there could be 15-20,000 people at the venue. They would mainly be spread over 65 Tourism and 64 IndiaWorld Shopping Pavilions, besides being at café, open air theatre, enjoying other facilities et

Nevertheless, assuming 130 centres of visit, there could be 15-20,000/130 = 115/154 people in any one centre (Pavilion) during the 6 – 8 hour period. On an average time spend of 30 - 45 minutes per Pavilion, this means about 10-15 people, at a time. However, with repeat (easily three to four times per year) visitors, the above figures could easily be three to four times this number, i.e. 40-60 people to be attended to simultaneously in one Pavilion. Our facilities’ design, staffing pattern suggested, etc, would enable you to extract the maximum interface.

Disclaimer:   All projections, though based on intelligent perspectives, are indicators and, therefore, offered only as a reference. The participants should make their own assessments and take suitable decisions. A Compilation of Products and Services available would be offered to the participants to enable them to draw from the vast pool of Indian talent – quality stuff at competitive prices; it would be entirely at the participant’s discretion to utilize these services, if at all, at mutually agreed terms with the providers.
 
   
#2.      Staff Requirement

(a few could be staying there, balance can commute daily – concessional transport services would be available):
        12 ‘visitor’ hours/day for 365 days, tentatively 10am to 10 pm daily. Work would be in two shifts with provision for weekly off/ absenteeism/ leave etc cover.

  • Pavilion Manager (probably a senior person from the participating country)–1
  • Shift Managers – 2                          (@ 20K/mth)
  • Customer Interaction staff – 24         (@ 10K/mth)
  • Merchandising/ Café staff – 20         (@ 10K/mth)
  • Housekeeping etc – 6                      (@ 10K/mth)
  • Office Staff – 6                                (@ 15K/mth)
  • Drivers – 3                                       (@ 20K/mth)
  • Total Staff> 61 – 65.                      
     (about Rs 700K/mth)
     
#3.  Revenue Generation

(one of the main purposes of this Event)
*Conversion
The key to the success of this Event is in how many persons it would  ‘directly/ indirectly’ influence/ persuade to travel, to the participating countries, over a 2-year period – the Event year, Dec07-Nov08 and one follow-up year, Dec09-Nov10. On a very conservative estimate, we feel, even ‘a mere 1% conversion of 5,000,000 visitors to the Event’ would translate to 50,000 people per Country Pavilion and ‘a 10% conversion’ would translate to 5,00,000 per (Indian) State Pavilion! On the basis of this calculation, it would appear, with 50 countries and 15 (Indian) states participating, that 200% of the visitors to the Event, would travel!! On the face of it, this claim appears ridiculous.
         Actually, besides the five million unduplicate, or core, visitors, several millions more would interact/ be actively involved with this Event through a one-year long, 4 days-a-week, interactive, partner TV programmes; innumerable contests with easy yet substantial winnings, comprehensive and varied promotions etc to sustain a one-year-long-climax. That is the magnitude, the beauty, the USP of this first-ever, powerful Event. This sets it apart from a host of uni-topics, few-days/few-weeks exhibitions held all over the place. These smaller exhibitions, though fulfilling some objectives, have higher operating costs and limited reach due to short durations.
         What would actually happen: a person, family etc (after visiting the Event) would be instrumental in ‘taking along’ other family members, friends, business associates etc. or catalyzing/ influencing their visit during the two-year period referred to above. This is the ‘multiplier-effect’ which would come into play. It could be a factor of anywhere from 1 to 5 for international travel and from 1 to 20 for domestic travel (simply because domestic tourism is easier, cheaper, of shorter duration, less of a hassle etc).          
        How high the multiplier-factor would be and how long its effect would last would depend mainly upon the
Event in its totality, i.e. how well the Organisers would be able to bring in the targeted number of targeted visitors (with at least 3-4 repeat visits during the year) and promote the Event suitably and how well the Participants would be able to successfully ‘sell’ themselves in an exciting and convincing manner.
          Another decisive factor which would boost international travel is the fair number of, mainly domestic tourists, yet who have money/ inclination to travel internationally, but perhaps do not do so because they have not been wooed or motivated enough. Just 1% ‘swing’ (as of votes in elections) in the number of such domestic tourists would add 2.3 million to the 6.0 million Indians who already travel abroad!   
          Seen in this perspective, the ‘conversion’ percentage mentioned above, relating to Tourism alone, suddenly makes a lot of sense.

*Tourism Revenue Generation

  • International   With a 1% conversion of 5,000,000 visitors, at an average spend of US$ 1,500/- per head, an injection of US$ 75 million could take place in the foreign country’s economy. Enough supporting-spend would also be injected in India’s economy.
    Bottom Line: Total                        
    direct business generation potential,
    US$ 75 million/ Pavilion x 50 Pavilions = US$ 3750 million, i.e. over 3 bn US$.
  • Domestic :   Currently, against an outgoing 5-6 million people, domestic tourists number over 230 million, i.e. for every one international traveler, there are about 40 domestic ones. With a 10% conversion of 5,000,000 visitors, per Pavilion, at an average spend of just Rs 5,000/- per head, a direct amount of Rs 250cr would be injected into the Indian economy.
    Bottom Line: Total direct business generation potential,
    Rs 250 cr per Pavilion x 15 Pavilions = Rs 3,750cr.

  • Merchandising/ Cafe : The above figures do not include sales through this section of each Pavilion. It is very difficult to guesstimate since the prices of items on sale would have a very wide range due to the nature of the products (garments, cars, bikes, jewellery etc), their brand values and even their presentation. Still, these figures would be nothing if not substantial.

    Trade, attracting Investment and marketing Education
            There are very few ‘pure’ tourists; a number of people combine business with pleasure. The planned-for additional benefit, of participating in this Event, is the boost in developing Trade & attracting Investment, not only with India but with other participating countries as well. These developments are a function of confidence, capability, quality etc and it takes in-depth interaction at various levels, over a reasonable period of time, to achieve substantial results and sustained growth – precisely the platform which this Event would provide.
             Likewise, for marketing Education. To provide high quality education, costs money for which full-fee paying students are required. Normally, a little before admissions time, a horde of college/university officials, from a large number of countries (over fifty), descend over various cities of India to lure students. Sure, they must be attracting enough (?) for them to keep coming back year after year. However, there are several colleges/ universities across the world, which do not go on a world wide spree to attract students because they have built up a very strong brand equity over the years; in fact the best students often have to try very hard to secure admissions in them without these institutions ‘marketing’ themselves.  This Event would strongly help in building up the images of those institutions which wish to do so and attract good students. 
              Though this heading has been covered in a few lines, the returns would be in form of positive value creation  and substantial dollars earned.
#4. Pavilion Operations Cost for the duration of the Event.
No.

Heading

Total Basic Operations Cost

INRs

US$

1.

Staff Salaries
for 13 Months

85,00.000 185,000
2.

Staff Food, facilities etc.

60,00,000 130,000
3.

Office Operations
(for 14 months)

25,00,000 55,000
4.

Electricity/Water
(for 14 Months)

40,00,000 85,000
5.

Vehicles/ Drivers etc.
(for 14 Months)

13,00,000 30,000
    223,00,000 485,000

Say, anywhere between US$ 3–600,000. 

The above does not include the cost of:

  • the Chief (from the participating country) who would be in overall charge of his country’s operations at the Event.
  • bringing various equipments, exhibition materials etc from participating country.
  • hosting visiting delegations.
  • leaflets, promotions, gifts etc.

    You will recall, we have mentioned in the Presentation, that besides the Participation Cost, be prepared to spend anywhere between five to fifteen hundred thousand dollars to put up a damn good show. Well, you still have over a million dollars to spend on presenting Your Country to India and the World. Just do it. Get the best stuff here and lay it on thick, you have nothing to loose and 75 million dollars to gain (on tourism alone)!
            Actually, even if you spend a fancy amount on a special Chief (individual or a few-member team) for this Event, it would be peanuts compared to what you stand to gain.
II.  IndiaWorld Shopping Mall PAVILIONS
  • Each Pavilion would have four ShowroomStalls (SS).
  • each of 122.5m2,placed in the form of a square.
  • Entry/ Exit are from one side, adjacent to each other, in such a manner that the visitors have to cover all four SS before they can exit.
  • Each SS has two sides facing the visitors.
  • One ShroomStall for one week is the basic-unit on offer.
  • Each participant can take as many units as he wants for as many times during the year.
  • The week always starts midnight mon/tue and ends following mon 6.00 pm and clear-out by same mon/tue mid-night.
  • The partitions between SS are removable so that, in case a participant takes more than one SS, they can be removed to integrate the entire area into one expanded place.

    The Pavilions are air conditioned, have air-curtains, with adequate lights and exhibition-friendly equipment included in the price; additional equipment etc can always be hired.
#1.   Crowd flow at the Event
As in tourism pavilions. However, the density of crowds is likely to be higher in this section of Pavilions.
#2.   Staff Requirement

Per Showroom Staff ::

  • Stall Manager – 2 (owners not counted)  (@ Rs 4K/wk)
  • Sales Staff –12 (@ Rs 3K/wk)

    Total Staff> 14 – 18. (about Rs 50K/wk)          

#3.    Business Generation  (that is why you are here)

Set-Up cost:
Participation in each ShowroomStall Week unit would cost US$ 6666/- (approx Rs 3,00,000/-), less discount, upto 25% depending upon the number of SSW-units booked. The set-up cost then really depends upon the participant – it could be anywhere between US$ 1,000/- to 10,000/- (Rs 46K to Rs 460K) per SS for the duration of the participation, i.e. 1 or more weeks). Therefore, the approx total basic-operations-cost per week, per SS comes to about US$ 8,000/- (Rs 3,75,000/-). Assuming a gross margin of about 40%, the participant needs to do a sale/ order booking of approx US$ 20,000/- per week to break-even. More the SSW-units taken, less would be the per (SSW) unit cost and, therefore, lower breakeven sales.
         Considering that this would be an International Shopping Mall, with world-class, top-quality products/ services and upwardly mobile, target visitors, the above quantum of sale/ order booking would be chicken feed, with the actual sales/ order booking being much higher.
         A facility for those wanting to sell on-line/ tele-booking/ VPP etc would also be available to the participants, at nominal costs – this would increase  customer-reach several fold!
        
        To highlight the worth of this Event; even if the sales were zero, just visualize the value-addition to your brand equity and terrific exposure to/ interaction with millions of customers due to the sustained, one-year long build-up and promotion of this Event in the national (Indian) and international markets!

          Need we say more!

:: INTENTION - to - PARTICIPATE
Hopefully, by now you must be raring to go! Being our inaugural show, be sure, we would be leaving no stone unturned to put up a magnificent performance. We are looking forward to at least fifty foreign and fifteen/ twenty (Indian) state participants (and several hundreds of best-in-the-world product/ service providers!). And you know just how many countries and (Indian) states could be vying for it. As a visionary, and with a careful eye on the economics, you must have already classified this Event in the ‘must-attend’ category.

NO!?!
          Something still bugging you? Need more clarifications? Worrying over the five hundred thousand dollar participation fee? And still more money to run the show? Will it be difficult to rope in sufficient number of beneficiaries? Crazy one year long affair? Who will manage the show; we hardly have anyone at the embassy/ consulate in India? So much effort, will it be worth it; what will we get in return?

ASSAILED BY SUCH DOUBTS?
          It is only natural, when confronted by such a huge unknown, untried opportunity (opportunities are always like that; they don’t come on a platter, you have got to make them work). We are sure you will get your answers in our FAQ section. If still not convinced,
just ask us - it is our job to convince you about the necessity of taking part in this
the greatest show on earth.
       
But, for God's sake, do not skip this opportunity which would change the rules of marketing  a country forever.

Now, kindly go through the Terms & Conditions, then fill in the PARTICIPATION FORM and send it to us immediately.  You will still have one month to change your mind; no cancellation charges within this period, no questions asked and prompt return of the full booking amount!
:: FAQs
QUICK INDEX
:: The NETT – zero – EXPENSE concept - what is great about it ?
:: TRADE 
:: GOVERNMENT TIE UP
:: Do Your COUNTRY PROUD! 
:: THE PLACE  .   .  SO  FAR! 
:: OUR EXPERIENCE 
:: OTHER exhibitions  in proper  perspective. 
:: THE  WIN-WIN EVENT. 
:: SHARING THE PAVILION. 
:: WE HAVE TOO MANY  TOURISTS! 
:: WE ARE TOO SMALL A  COUNTRY. 
:: MANAGING THE EVENT. 
:: A PRESENTATION IN YOUR COUNTRY? 
:: ANY FINALISATIONS SO FAR? 
:: NO PRESENCE IN YOUR COUNTRY! 
:: The NETT – zero – EXPENSE concept - what is so great about it ?
Normally governments spend so much time, money and energy in the nuts&bolts of organizing that they miss out on the objectives by getting bogged down in the processes. A government’s job is not to do things but facilitate their being done. Your job is to leverage the participating beneficiaries, to enthuse them, to excite them, to involve them to perform according to your (i.e. the government’s) Vision, Foresight and Plan.
        Your first step should be to book the Pavilion (at the earliest, to ensure confirmation) by paying the 15% booking amount. Then appoint an Operations Group to conceptualize and plan this massive show, working out details with missionary zeal. In due course, work out the Total Operating Cost (TOC).
      You can easily get your participant-beneficiaries to shell out the funds as and when required so that the government-spend is minimal. Remember, giving anything free erodes it's value; if you get the beneficiaries to participate "free" they will think that they are doing you a favor and may not be motivated to put up a good show  since they would not have anything at  stake! But make them pay and they would put up a damn good show to exploit this opportunity - and that's what you want!   Do also keep in mind that the café/ merchandising sections (during the Event) would be cash generating cows.
         Finally, you orchestrate the show so that your country can best its competitors. Conclusion : Share of expenses> Government’s share>    0%;
Beneficiaries’ share> 100%
        [ Total Operating Cost; the amount to recover from beneficiaries. Participation Fee - $ 600,000/-, Operating cost $ 500,000/- (see Supporting Data) and $ 1,000,000/- for the works - Presentations, Promotions, Gifts, Contests, hosting Delegations etc etc. That's $ 2,000,000/- over 365 days and 750 m2 of area (after discounting open space for monsoons time loss and openness) just $ 7.33/ m2/ day (compared to $ 15.00/ m2/ day at India International Trade Fair, Pragati Maidan, New Delhi)! Assuming you, the government, keeps one-third space for itself, you need to charge the beneficiaries $ 10 to 12/ m2/ day to operate at NETT-zero-EXPENSE. Howzzaat? ]
  
:: TRADE 
India is a sleeping giant waking from its slumber, a country of endless opportunities. It ranks fourth in Purchasing Power Parity, behind only USA, China and Japan. It has a voracious appetite for imports (US$ 75.2 bn in 2003/04) and exports (US$ 61.8 bn in 2003/04) & a strong capacity to invest in other countries as well. You can ignore India at your own risk.    
       Also, strengthen bilateral ties with various participating countries and use this Event as a Forward Attack Base for Asia.
:: GOVERNMENT  TIE-UP
Obviously a project of such magnitude requires the government’s support and good wishes though not necessarily its involvement. We have the former in good measure. A dialogue has already been initiated with them and, in fact, the request for a Presentation to you (by us) came from the office of the Minister of State of Tourism and Culture. Since this Event would be putting India on the world stage, along with the participating countries of course, it is obvious that we would be interacting closely with our government, both at the centre and at state, at various levels. Considering the development of the state/ country, we are sure that several inter-active incentives would be made available (for the participants).
             Our current Minister of Tourism, Mrs. Renuka Chaudhary, understand the importance of Tourism and is going all to coordinate with various ministries to maximize interaction with tourists for mutual benefit. Naturally, participation in this year-long Event would be highly rewarding.
:: Do   Your COUNTRY   PROUD!
Rarely comes an occasion for some of its citizens to achieve so much for their country, for so little that it would be a pity if you miss this opportunity.
        Merely taking part will get you terrific returns; but putting up an inspired performance would reap you a windfall! Surely, you have the desire and courage to take a decision to act!
       We can only highlight a truism:  no country is too big to ignore this opportunity; no country too small to be unable to afford it!
:: THE    PLACE  .   .   .   .  SO  FAR!
We want people to come for this Event because they want to so that they can give adequate time, energy and concentration to it. We do not want passing crowds to drop in just because they have nothing better to do. As long as the location is easily/ comprehensibly accessible it is ‘near’ and we have made special arrangements for it; besides, the bus transit time would be utilized to give them a complete video/computer-briefing about the Event !
:: OUR EXPERIENCE
The greatest achievements in the world, ever, were for the first time, because someone dared. Thank God, we only have a business experience of over twenty-five years (plus a corporate experience of over six years, in Larsen & Turbo and Hindustan Lever). Seriously, though, we are now able to better plan and execute this Event since we are not burdened with a conventional approach.     
         We conceived this project some years ago. Ever since, we have been working on it extensively, trying to evolve/create a new, innovative concept which could exploit the vast business and marketing opportunities in the fields of Tourism and Trade - the two bedrocks of modern, successful economies of progressive countries. All this by means of more effective ‘reaching out’, ‘involvement’ and ‘interaction’ methods with larger numbers/ wider segments of potential tourists, customers etc at costs so low that even tiny and small countries could participate without their budgets being shot to pieces.
         We specially looked at the short-comings of the regular, run-of-the-mill few-days/ few-weeks exhibitions of other organizers and incorporated innovative steps so that our participants
would get extra mileage out of their investment of time, effort and money. We deliberately chose to trod a different path.
           In terms of cost-effectiveness, our Event is miles ahead of any other.           Another objective was to achieve exponential growth of incremental/ additional businesses.  
           We would actually become trend-setters for being so sponsor-, participant-and visitor-focussed. So would you if you join us!
:: Other EXIBITION - IN PROPER PERSPECTIVE
Various exhibitions have a role to play,    even if small and limited. However, some of their most serious shortcomings is total lack of database of visitors, no method of evaluating the success/ benefit of participation,  inadequate ‘guidance’ of visitors/ basic facilities at exhibition etc. Actually such exhibitions undermine the reputation of the big players.
        Having said the obvious; how do we compare a car with a train; a single-screen theatre with a multiplex; a row-boat with an ocean liner; a gypsy caravan hawking limited wares from city to city,
with a massive shopping festival in one location which attracts people from all over the world; an exhibition which is ready even if you are not, with an Event which is available whenever you are ready; a run-of-the-mill exhibition where you spend money, with an Event where you make millions; a small house-party  with a 5-star affair; a college production with a Broadway affair, a . . . 
:: THE  WIN-WIN   EVENT
No other Event has such a dramatic certainty of a win-win situation happening for all concerned. No one has ever conceived and planned such an audacious Event; First-Time occurrences have an aura and appeal of their own. Besides, this Event gives each & every participant the privilege of performing in India and reaching out to the world.
     The Sponsors – Because of the nature of their venture capital investment approach, they get to leverage the best deal – not only do they get their money back (and some more!), they also get extraordinary privileges.
     The participating Governments - this is perhaps the only Event which would allow them to project their country on the world stage, thoroughly and comprehensively and facilitate serious in-depth interaction, not only with the host-country India, but with the other participating countries as well; and all this at zero cost! For those in Europe and beyond, it is also an additional opportunity to use this Event as the forward attack base for Asia.
    The Visitors – They get to walk-the-world and have international showrooms at one location giving them total access to the latest in hotspots, leisure, business, technology, services, fashion, trends etc., (also courtesy the >IndiaWorld Shopping Mall). Inter-active TV programmes, contests, easy winnings of a huge range of cash’n’gifts would ensure their visiting the/ interacting with, the Event in droves.  
:: SHARING   THE    PAVILION     

With the NETT-zero-EXPENSE concept, it may not be necessary to share the Pavilion. However, if you still feel the need to do so, you are most welcome, but with only one country. This can be done in two ways:

  • One by One
    One country uses the full Pavilion exclusively for the (say) first six months; then the other country uses it for the second 6-month period.
    Advantages- Use of full Pavilion. Concentrated effort for 6-months, while for the remaining period, the other country acts as a postman for your queries.
    Disadvantages- You are not able to exploit the benefits of the full-one-year complement of 5-million visitors/ advertising, promotions etc. You may also not be able to effectively promote activities, festivals etc coming in the remaining 6-month period.
  • Two-Together
    Both countries mutually share the Pavilion for the full one-year period.
    Advantages- Exploit the benefits of the full complement of visitors, promotion etc. Promote your country covering all its aspects.
    Disadvantages- Able to use only half the Pavilion and its facilities (but this is not really a big limitation, mutual sharing can be easily worked out between the two participating countries).
:: WE HAVE TOO MANY TOURISTS!
Really? You may not like an increase, but surely, you do not want a decrease as well. You have to be careful that the incoming numbers do not fall below the critical level. It is an uphill task to re-attract lost tourists to other countries.  
:: WE ARE TOO SMALL A COUNTRY
You may be small in size but still need to interact with the world, with India. All the more reason why you could be selective in your approach regarding  tourism, trade & education!  These are the cleanest forms of giving a terrific boost to your country’s economy.  
     And with ‘outsourcing’ as a modern management tool, managing such a big show is very easy – see details below.
:: MANAGING  THE EVENT
Really not a problem, even if it is for one-year!
       As we see it, ideally, you would be having an Operations Group (OG) at Mumbai, liasing/ coordinating with the Event Group (EG) in your host country. A Site Team (ST) at Karjat would be executing the plan. [The OG and ST could even be one entity operating from Karjat].  The EG/ OG/ ST can be individuals or a multi-member team depending upon the importance which you accord to this Event and the depth of participation planned.
        Should you require, we can arrange for you a very efficient Site Team; you know India has a very high quality of human talent in various fields, at most competitive costs.  If further required, we can also arrange an OG at Mumbai. An ideal arrangement for smaller countries with limited (human) resources or a minimal/nil presence in India.
       Finally, no matter how ‘huge’ an amount you spend on this Event, it would be peanuts considering the millions which you could, and would, easily make. For once, spending less would be counter-productive.
       This Event would also be an ideal training ground for your executives as well as experimenting with various marketing concepts as also analyzing competition from close quarters.
:: A PRESENTATION IN YOUR COUNTRY
It is impossible to convey the excitement and the awesome potential of this unique project in a few written words. Should you require, we would be willing to give a full scale Presentation (just 60 minutes) to the highest authority in your country - you just have to take care of our two-person, one-day round trip. It would be worth your every minute, your every dollar spent. 
      We would also appreciate receiving their full particulars, viz. name, designation, address, e-mail etc.
        We can only, once again, remind you-
no country is too big to ignore this opportunity;
no country too small to be unable to afford it
!
:: ANY FINALISATIONS ?
The formal marketing campaign will start from March/April 2006.
          There are a limited number of Pavilions in this inaugural edition and late deciders may not get a booking.
There is enough time (?):
          It may appear that the start of the Event is still quite far away, but if you visualize the work that needs to be done – the involvement, the conception, the planning, the preparation, etc, you would realize that we have just enough time.             We are always available to answer any queries; please feel free to ask, at any time.
Our e-mail:
automatsasra@gmail.com.. We look forward to your participation so that we can reach out to the world . . . together.
:: NO PRESENCE IN YOUR COUNTRY !
Maybe, so far, you did not have adequate tourist cross-flow, trade  or any serious interaction with India. But both the countries are important to each other. So, all the more reasons to be here. We can  look after your interest here, on mutually agreed terms, till such time you set up your own base.
But, no base in India - this is unthinkable!
Still need some more answers?
Just ask!
:: TERMS AND CONDITIONS

I.  BASICS

  • RIGHTS : The organizers reserve all rights regarding this Event.
  • REFERENCE TERMS : In these terms and conditions, the term ‘Exhibitor’ would mean the participating Country/ (Indian) State to whom the Pavilion has been allotted, including all their employees, staff, beneficiaries, agents etc. The term ‘Event’ would mean ‘WORLD WIDE WHirRLWIND a Tourism, Trade, Education, Entertainment – Festivities, Contests, TV, IndiaWorld Shopping Mall Event’. The term ‘Organisers’ would mean ‘Fine Lliving Co’ situated at C13, Nandjyot Industrial Estate, Safed Pul, Andheri-Kurla Road, Andheri(E), Mumbai 400072. Ph: 0091 22 56973810, 56973820. Fax: 56982624.
    E-Mail:
    automatsasra@gmail.com.
    Website: www.wwwevent.com 
    www.automatsasra.com
  • DESIGNATED ADDRESS : The Exhibiter would give his Designated Address complete with names/ designations of contact persons, complete postal address, phone numbers, fax numbers, e-mails etc which would be valid till the end of this Event. Any communication sent to the Exhibitor at this Designated Address, would be deemed to have been delivered to/ read by the Exhibitor. Such an address in Mumbai would be preferred, though not essential.
  • PURPOSE : The Pavilion is to be used for promoting Tourism, Trade, Education, attracting Investment, Merchandising, operating Cafés etc. during the course of this Event as finalized by the Organisers.
  • ALLOTMENT : The Pavilion would be allotted at the sole discretion of the Organisers. The Pavilion would be used by the Exhibitor alone except where otherwise agreed, i.e. the Exhibitor is not allowed to sub-let. The specifications of the Pavilion would be as broadly mentioned later in this document.
  • PARTICIPATION COST :

    US$ 599,500/-. Five hundred ninety nine thousand five hundred US$.
    (plus service tax if and as applicable.) 
    Payment Terms:
    Option 1
    . The usual, regular method:
    15% along with confirmation. (Bank Guaranteed*)
    50% on 01/Oct/2007, only against which the Pavilion would be handed over to the Exhibitor.
    35% on 30/Nov/2007, a day before the inauguration of the Event.      

    OR
    Option 2.

    Linked to Footfalls*

    01% along with conformation

    15 (US) cents/footfall payable on third of each month for the preceding month

    (* Footfalls equal Tickets sold+ gifted + complimentary etc.)
    Plus Electricity/Water consumption, etc on actuals.

    SPECIAL OFFER:
    Share-a-Pavilion:
    The Exhibitor may invite only one more Exhibitor to operate from the same Pavilion. In this case, the Participation Cost for each Exhibitor would be US$ 329,725/- (i.e. 55% of the above amount); all other terms and conditions would remain the same. However, our dealings etc would be with the first Exhibitor who would be responsible for the second Exhibitor; this is to ensure that the two Exhibitors work together and mutually agree to share the facilities of the Pavilion.

    (*The Bank Guarantee is offered only for Option I of the Payment Terms above. It is only for the 15% confirmation amount: The Bank would repay the Exhibitor the above amount in Indian rupees (if the above amount is received in Indian rupees at the time of booking ) or in foreign currency (if so received but at an exchange rate as applicable at the time of payout but for an amount equivalent to Indian rupees at time of receipt by us) on 03/oct/2007 provided the Organisers fail to hand over the Pavilion on 01/oct/2007. 
    For the purpose of ‘handing over the Pavilion’, a ‘Handing Over Letter’ stating that the Pavilion (broadly as per specifications mentioned elsewhere in this document) is ready to be taken over (by the Exhibitor) on 01/oct/07, against payment of the next installment amount of 50%, sent by the Organisers, dated 30/sep/2007 or earlier, with proof of dispatch, to the Exhibitor at their designated address, (with a copy to the Bank), would be sufficient reason to conclude that the Organisers have completed their side of the commitment and, therefore, the Bank Guarantee would automatically stand vacated with effect from 01/oct/07. However, despite the dispatch of such letter, if the Exhibitor is not ready/ unable to pay the second installment, then it would still be deemed that the Organisers have completed their side of the commitment and, therefore, the Bank Guarantee would automatically stand vacated with effect from 01/oct/07.

  • PAYMENT TERMS : The payments should be made by crossed cheque or Demand Draft, payable at Mumbai, preferably in Indian Rupees, in favour of m/s Fine Llliving Co. If going in for the Share-a-Pavilion scheme, the (first) Exhibitor should mention only the name of the second Exhibitor in the Intention-to-Participate form. The second Exhibitior should also, accordingly, fill in the Intention-to-Participate form. Both the Exhibitors are requested to send in their payments individually. Also, it is not necessary for both the Exhibitors to opt for the same Option of Payment Terms. However, their joint operation from the same Pavilion would be covered by point no. ‘6, Special Offer, Share-a-Pavilion’.
  • PAYMENT DEFAULT : The Organisers reserve the right to cancel the reservation in the event of the Exhibitor not making payments as scheduled and forfeit the amounts paid till then.
  • OCCUPATION DEFAULT : The Pavilion would be handed over on 01/oct/2007 and the Exhibitor must occupy the same not later than 15/oct/2007 since it would take time to set up a world class show.  In case the Exhibitor fails to take possession latest by 15/oct/2007 or fails to assure the Exhibitor that the Exhibitor will put up a good show by 15/nov/2007, the Exhibitor reserves the right to cancel the reservation add forfeit the amounts paid till then.
  • CLEARING OUT : On conclusion of the Event on 30/nov/2008, the Exhibitors are requested to clear the Pavilion by 31/dec/2008. The participants would have no claim whatsoever on any property (land, pavilion, equipment, fittings etc) since these have been offered ‘for use’. Also, the Exhibitors would be required to clear their bills in full (electricity, water, other consumables etc) before they would be allowed to take away their equipments etc.
  • IndiaWorld SHOPPING MALL : Individuals, firms, companies etc, offering the world’s best products/ services would participate in this section where each participant would be offered  ShowroomStallWeek units, i.e., one airconditioned, showroom type stall, of size 122.5m2, in multiples of one week (week always starting Tuesday midnight and ending on Mondays 6.00 pm) for a cost of US$ 6666/- per SW-unit (less discount upto 25% depending upon the number of units taken). However, as part of the Organisers NETT-zero-EXPENSE concept, the participating beneficiaries are expected to take part, through their respective governments, through their Pavilions. In this way, the government is able to articulate its plans yet recover upto the full operating costs from them. Therefore, the Organisers would not entertain participants for the IW Shopping Mall section from those prospective clients whose governments are participating in this Event unless the participating government gives them a NOC (No Objection Certificate). This is to ensure that the participating government does not loose revenue and also present a composite picture. However, if the participating government is unable to accommodate the prospective clients, for whatever reasons, in their Pavilion, they may give them NOCs to enable them to directly participate in the IW Shopping Mall section. In such cases, the prospective clients would finalise their participation, in the IndiaWorld Shopping Mall, directly with the Organisers.

II.  FACILITIES / SERVICE ON OFFER 

THE PAVILION : Broad details of what would be made available
 
Ground Floor :

  • The Main Exhibition Area, 4000 square feet, would be bare, though exhibition friendly, since you would like to set it up in your manner.  The roof height would be 12 feet. It would be air conditioned. Air curtains would be installed. The exhibition hall can be opened onto the green area (for accommodating bigger crowds).

  • For interaction with Visitors, on one side, an across-the–table layout has been provided for your officials to interact (simultaneously) with several people/ groups at a time. Behind this would be cupboards, soft board display panels etc. It will have a Stage (approx 30 feet wide x 15 feet deep) complete with ramp, lights and sound system.

  • A Projection TV (or wall TV) would also be installed above the stage area – when not required it could be folded up.

The adjacent SERVICE AREA (approx 2500 sq ft) is for the green room (behind the stage), mini store and toilets while the front areas would be for Café* (with kitchen) and a little Shoppe’, for selling
Merchandise.


First Floor:

  • One Conference/ Seminar room with all basic equipment, for seating about 20/30 people. (approx 500 sq ft).

  • Your Main Office or the nerve center with a complete computer system. This will be online with our main server so that you can ‘track’ the visitors etc. (approx 600 sq ft)

  • The main Store. A portion of it would ‘overhang’ the ground floor store for easy lift of materials etc. (approx 1000 sq ft)

  • One self-contained, with all modern amenities, Suite for your visiting dignitaries. (approx 500 sq ft)

  • Two double-bed rooms with all modern amenities, self contained Living Rooms for some of your key staff.  (approx 500 sq ft)

  • A Dormitory to comfortably accommodate 15-20 people (staff, visiting troupe, delegation etc). (approx 800 sq ft)

  • (Food, etc, for all the above people could be covered by you internally through your own café/ restaurant or you could even get it from the central cafeteria, at cost).
  •  A Terrace. (approx 1000 sq ft)
    (* We expect all participants to be operating a vibrant and exhaustive Café. There will also be one central café. The uniqueness is that the central café will not have any item covered by the individual cafes. A family sitting at the central café can order items from any café (of any participating country/ state) and it would be served to them, at the central café, where all would be sitting together)!


    Ground area:
  • Additional 11,500 square feet of open space (usable area, approx 10,000 sq ft) to build a model symbolizing your identity - a monument, a sculpture, a technical marvel . . . anything which reinforces your brand image. No permanent construction materials like cement, concrete etc would be allowed and there would be some height restriction also. A portion of this area can be used as ‘spill over’ space for the main exhibition area.

    As much electricity (220VAC, 1-phase, 60 cps and 440VAC, 3-phase, both available) load/ water load as required would be made available, but you have to pay for the amount consumed, on a monthly basis, in advance. Also, for telephone calls and other such consumables. Rates would be furnished along with other details by 31/jan/2007.

    Operations:
  • The Organisers can provide, at mutually agreed terms, a complete array of administrative services, viz. in-house maintenance, security, housekeeping etc.

  • The Exhibitor will not make any basic structural changes or changes which affects the basic architecture of the Pavilion. However, the Organisers would try to accommodate as many features as possible if intimated within two months of release of basic drawings to the Exhibitor.

  • The Organisers reserve the right to require the Exhibitor to maintain an acceptable standard of presentation, cleanliness etc and to avoid interference with other Exhibitors. Any irretrievable damage would be corrected at the cost of the Exhibitor.

  • All Exhibitors to operate strictly within their Pavilion areas.

 LEGAL AID : The Exhibitors may require legal advice regarding import policies,       duties,sales tax etc as may be applicable, from time to time, for this Event. This would be arranged by the Organisers free of cost. However, this does not cover any specific legal service etc.required by the Exhibitor, which the Exhibitor would have to arrange (the Organisers can help) and pay for.

ADDITIONAL PAVILION :  An extra Pavilion, with a ground floor area of 4000 square feet (400 square metre) will also be made available to the Exhibitor, guaranteed, for one week, free of cost at any time of the year (subject to prior booking on first-come-first-serve basis) for exhibiting any product groups of their choice, even heavy machinery (subject to some weight/ size dimensions). The week would start Tuesdays, midnight and conclude following Mondays 06.00 pm (with clear-out by midnight). More weeks would also be available but these would be against cost and subject to availability/ prior booking.

VEHICLES :  Two vehicles would be provided for the Exhibitors exclusive use – a MUV (multi-utility-vehicle) Toyota Qualis (or equivalent), primarily for the use of their  dignitaries and a Suzuki (Maruti) Van (or equivalent) for various petty jobs.   These vehicles would be duly registered as a private taxi and a goods carrier, respectively, with the insurance and tax amounts paid for, for one year. The Exhibitor would bear all operational expenses like fuel, maintenance, driver etc. The vehicles would be returned to the Organisers, at the end of the Event, in a proper roadworthy condition, failing which the Exhibitor would have to ‘purchase’ the vehicle at the then prevailing market values. In case of any accident, loss etc of the vehicle, the necessary insurance claim would be preferred by the Organisers. The Exhibitor would be fully and totally responsible for any loss, injury, death etc caused by the operation of these vehicles and the Organisers would not be responsible for the same in any way whatsoever. However, any additional costs incurred in obtaining replacement vehicles would be to the Exhibitors account.

COMPILATION OF SERVICES : In due course, each Exhibitor would be given a compilation of the availability of various goods, services, personnel etc as may be required from time to time. The Organisers would have checked out the bonafides, quality, rates etc of such service providers but it is entirely the Exhibitor’s discretion to utilise these services, if at all, at mutually agreed terms between them. This information would be offered in good faith and the Organisers would not be responsible in any way whatsoever for any problems with, deficiencies etc by the service providers.

MANAGEMENT SERVICES : Two types of services are involved. (a) Administration (already detailed under point ‘11 Operations’ above and (b) Marketing: The Organisers can provide, at mutually agreed terms, management services at whatever levels required, to implement the complete tourism, trade, education etc plans reporting directly to the designated authority of the Exhibitor.

WEBSITE
: A special website would be established with individual ‘gates’ to all Pavilions; you would be requested to give full relevant details for incorporating into the Event website.

ON-LINE DATA BASE :  All visitors exiting would be required to fill in a Feedback Form. To induce them to do so, there would be lot of attractive prizes, gifts etc; an offer they cannot refuse! This would be on-line to the Exhibitor’s Nerve Centre computer where the Exhibitor can constantly monitor visitor reaction. Also, this would add up to a data base of 5,000,000 million visitors who matter.

BUS SERVICE : A regular bus service would be available, at concessional rates, for your staff (manning your pavilion) between Mumbai and Karjat.


III. OTHER TERMS

CANCELLATION : There would be zero cancellation charges (of the booking amount) if booking cancelled within thirty days of confirmation. Half of the confirmation amount would be deducted in case of cancellation between thirty-one & ninety days of confirmation. Thereafter the full amount would be deducted in case of cancellation. Receipt of such cancellation letter will render the Bank Guarantee automatically void and the bank would immediately refund the due amount to the Exhibitor. 

INSURANCE : The Organisers would insure the Event against losses due to fire, theft, accidents, riots, etc. However, the insurance of the exhibits and property of the Exhibitors would be their responsibility. The Organisers would not be responsible for any injury/ loss etc, to any Exhibitor, howsoever caused. 

CONSEQUENTIAL LOSS : In case the Event is cancelled, suspended, preponed, postponed or relocated in whole or in part due to reasons beyond the control of the Organisers, the Organisers would not be responsible for any consequential liability.

FAILURE OF SERVICE : The Organisers would ensure provision of top quality services, under various heads, from various specialized, independent bodies as also arrange adequate back-ups where warranted. Despite this, if for whatever reasons beyond the control of the Organisers, for any loss or damage due to such services being partly/ wholly unavailable the Organisers would not incur any liability to the Exhibitors. Nor will the Exhibitor be entitled to any refund of rental etc amounts due or paid. Also, while every endeavour would be made to attract five million visitors, no liability would lie with the Organisers if the actual number of visitors is less than that stated nor would the Exhibitor be required to pay more if the actual number of visitors is more than that stated.

SECURITY : The Event would have a comprehensive security cover. However, the internal security of the Pavilion would be the responsibility of the Exhibitor.

JURISDICTION: Disputes, if any, would be subject to Mumbai courts only.